By Tony Loeb, co-founder of 10 Minutes Hotels When ChatGPT arrived, hotel tech rushed into AI. Everyone wanted to try it, plenty got hooked, and things moved very fast. Looking back, my guest believes a lot of people would have done it differently. That guest is Kevin King, CEO of Shiji International, who joined me on the podcast. Shiji technology is used by more than 91,000 hotels worldwide. So when he tells me the AI race may have started with the wrong question, it’s worth hearing him out. Shiji didn’t jump in. It took the time to “look, listen and learn”, a phrase Kevin comes back…

For years, hotel marketers knew the rules. Invest in SEO. Optimize your website. Climb the rankings. Win the click. But the game has changed. Here’s why the integration of Wayfinder into Cendyn CMS is the literal game-changer for hotels’ Find, Book, and Grow strategies. Guests are no longer starting every journey on search engines. They’re asking ChatGPT, Gemini, Claude, and Perplexity where to stay, what hotels to consider, and which properties best match their needs. But there’s a problem with this. Most hotels have no idea what AI is saying about them. Imagine stepping onto the…