Santa Rosa Beach, Fla., 18 December 2025 — The release of the FIFA World Cup 2026 match schedule on December 5 triggered an immediate surge in short-term rental booking activity across host cities, according to new analysis from short-term rental analytics company Key Data. The data also shows that demand for stays during the tournament period (June 11–July 19, 2026) is already pacing far ahead of last year in several markets, while others are lagging.
Immediate impact following the schedule release (booking activity, December 1–7, 2025)
Key Data found that the week of December 1–7 saw host cities collectively post an average 29% year-over-year increase in net reservations per property compared with the same week in 2024. Average daily rates (ADR) increased 25% across all markets, with 13 of the 16 host cities commanding higher rates.
Several markets recorded strong booking-week responses, including Kansas City (+82% net reservations per property), Greater Philadelphia (+80%), Greater Boston (+78%), and Guadalajara (+70%). Boston also showed notable pricing movement during this period, with ADRs increasing 102% year over year.
Other markets saw weaker immediate responses. The San Francisco Bay Area recorded a 31% year-over-year decline in net reservations per property during the booking week, despite ADRs increasing 27%, while Monterrey saw flat reservations alongside a 49% decline in ADR.
Demand for tournament stays (event period, June 11–July 19, 2026)
When examining stays during the World Cup itself, Key Data reports substantial year-over-year growth on average across all host cities and event weeks, including:
- Nights sold: +298% YoY
- Revenue per property: +533% YoY
- ADR: +63% YoY
- Paid occupancy: +274% YoY
Several markets are experiencing particularly strong event-period demand. Guadalajara leads with reservations per property up 1,989% year over year, followed by Greater Boston (+1,954%), Kansas City (+1,271%), Greater Philadelphia (+743%), and Greater Atlanta (+513%). Kansas City is also seeing event-period ADRs increase 167% year over year.
However, not all host cities are benefiting equally. Greater Los Angeles is seeing reservations per property decline 10% year over year, while the San Francisco Bay Area is posting flat reservation growth despite a 134% increase in ADR. In the Vancouver Area, reservations per property are down 11%, even as revenue per property has increased 164%.
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Notes to editors:
Figures reflect two distinct timeframes: booking activity immediately following the match schedule release and year-over-year pacing for stays during the FIFA World Cup 2026 event period.
Press contact
Amy Deverson, Key Data
Amy.deverson@keydatadashboard.com
About Key Data
Key Data is the leading performance analytics and benchmarking platform for the short-term rental industry. Trusted by property managers, owners, investors, and destination organizations worldwide, Key Data delivers the most accurate, real-time insights available – sourced directly from reservations across 500+ global markets. The platform uniquely combines direct PMS data with OTA data, offering unmatched visibility into portfolio and market performance. With 45+ forward-looking KPIs, intuitive dashboards, and daily updates, Key Data empowers users to make smarter pricing, marketing, and growth decisions. Key Data is the exclusive data partner of the Vacation Rental Management Association (VRMA). Learn more at keydatadashboard.com.
