14 January 2026 – Copenhagen, Denmark – Bob W, the tech-powered, design-led aparthotel operator, has signed a long-term lease with Urban Partners (formerly NREP) to operate 143 units within a new mixed-use development in Copenhagen’s Ørestad district.
Developed and built by Skanska, the scheme will become Bob W’s third property in the Danish capital, supporting its continued expansion across the Nordics amid growing demand for flexible, longer-stay accommodation.
The aparthotel will form part of a wider six-storey mixed-use scheme comprising 210 residential apartments, with the overall property totalling approximately 13,100 sq m. Located on Ørestads Boulevard close to the Bella Center, construction is expected to begin this spring, with completion scheduled for summer 2028.
The project is designed to address growing demand for flexible, well-connected urban living in Copenhagen, combining residential apartments and aparthotel-style accommodation within a single, integrated development. Shared facilities will include communal spaces, meeting rooms, a café, a roof terrace and a landscaped central courtyard, supporting both short- and longer-term stays.
For Bob W, the Ørestad signing will become its third property in Copenhagen, reinforcing the operator’s growing footprint in the Danish capital and its wider Nordic expansion. For Urban Partners, the agreement reflects its focus on developing future-proof urban homes that respond to evolving lifestyles and the growing overlap between living, working and travelling.
Located in one of Copenhagen’s fastest-evolving districts, the property benefits from strong transport connectivity via the Copenhagen Metro, with direct links to the city centre, the airport and surrounding recreational areas. The Bella Center area has seen increasing demand for housing and hospitality concepts that offer flexibility, shared amenities and proximity to employment hubs.
The scheme is being developed and constructed by Skanska A/S and will be acquired by Urban Partners through a forward-purchase transaction upon completion.
Taavi Pettai, Vice President, Real Estate, Lead in Nordics & CEE at Bob W, said: “Copenhagen is one of Europe’s most compelling cities for digital nomads who value the ability to travel and work alongside one another, and it’s a market we know well. Opening our third property in the capital reflects the demand we’re seeing from guests who are looking for flexible, longer stays that allow them to work comfortably and experience the city beyond the usual tourist patterns.
This project in Ørestad brings together hotel apartments and flexible residential living within a single, thoughtfully planned development. Working alongside Urban Partners and Skanska allows us to place Bob W’s hospitality offer into a broader urban context, while reinforcing our long-term commitment to Copenhagen. Despite our market leadership in the city and across the Nordics, we see significant headroom for further growth in Denmark and the wider region, and we’re actively exploring what comes next.”
Thomas Riise-Jakobsen, Country Manager at Urban Partners, said: “Ørestad is undergoing rapid development, and demand for flexible, well-located housing continues to grow. This project brings together residential apartments and hotel apartments in a way that supports different needs and life stages, while shared facilities help create a strong sense of community. Bob W brings a clear operating vision and strong understanding of how people want to experience cities today, making them a natural partner for the aparthotel component of the scheme.”
The Copenhagen development forms part of Urban Partners’ wider strategy of investing in resilient urban environments across Northern Europe, and Bob W’s continued expansion across major European cities through long-term partnerships with developers and institutional landlords.
— ENDS —
Media enquiries:
Victoria Ward
Abode Worldwide
victoria@abodeworldwide.com
+44 7875 155020
About Bob W
Bob W is an award-winning tech-powered hospitality operator offering a slicker alternative to mainstream hotels and traditional short-term rentals. Our design-centric, full-service aparthotels combine the consistent quality and aesthetics of a lifestyle hotel with the flexibility, hosted experience, and amenities of a short-term rental. Sustainably operated and thoughtfully designed, Bob W’s properties are made for the modern traveler who expects both style and substance.
Backed by Europe’s leading venture capitalists, family offices, and entrepreneurs, Bob W has built technology to deliver an authentic 5-star hospitality experience at scale while leading the world’s transition to sustainable travel. With over €70 million in funding secured, Bob W has expanded its total portfolio to over 6000 units, with properties live across 19 cities in Europe and UK today, with further rapid growth underway in both existing and new markets.
For more information and bookings, visit www.bobw.co
About Urban Partners
Urban Partners is a leading European urban investment manager, owner and operator with a 20-year track record of delivering strong, risk-adjusted returns through market cycles. We develop, actively manage and finance high-quality assets in prime locations across Northern Europe. Founded as Nrep in 2005, Urban Partners has more than €23 billion in assets under management through multiple strategies across the capital structure. We invest with high conviction in urban environments where we see strong, resilient economies and outsize.
