Creative drives performance. But not the way most people think. In hospitality, performance marketing usually means optimizing the bottom of the funnel. Tighter targeting. Better bids. Smarter… | Adam Wallace
🏨 In hospitality, performance marketing often focuses on optimizing the bottom of the funnel with tighter targeting, better bids, and smarter retargeting. However, the creative aspects often remain static, with ads featuring generic images of empty rooms and discounts. Despite investing thousands of dollars, the creative magnetism is rarely questioned. Effective marketing requires video and photography that resonate emotionally and copy that connects with travelers, as emotion drives purchasing decisions in hospitality.
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