10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
    • Airbnb news
    • AI News in Hospitality
    • Marriott news
    • Booking.com news
    • OTA News
    • UCP news
    • PMS news
  • The Columns
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 More
    • Largest Hotel Brands by Traffic
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
    • Airbnb news
    • AI News in Hospitality
    • Marriott news
    • Booking.com news
    • OTA News
    • UCP news
    • PMS news
  • The Columns
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 More
    • Largest Hotel Brands by Traffic
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles
  • About us

From Calippo Fizz to Tokens: Silicon Valley’s Energy Narrative

  • 10minhotel
  • 28 February 2026
  • 2 minute read
Total
0
Shares
0
0
0

Anyone who knows me knows I can’t stand binary thinking.
Black/white. Human/machine. Intermediated/disintermediated. Jedi/Sith.

Reality isn’t a semantic padel court with a net in the middle.
(Actually, padel—along with reggaeton—is one of the few areas where I do accept binaries: both are, respectively, a terrible sport and terrible music.)

And yet, here I am reading yet another statement from Sam Altman, and I feel a strangely Luddite shiver creeping up my spine.
Me—the same person who has always argued that technology isn’t anti-human, but rather an extension of our humanity.

In an interview with The Indian Express, Altman complained that many discussions around ChatGPT’s energy consumption are “unfair,” especially when they compare the energy required to train an AI model with that needed to “train” a human being.

To quote him:
“(…) training a human also takes a lot of energy. It takes about twenty years of life and all the food consumed during that time before someone becomes intelligent.”

And honestly, I could almost grant him that provocation.
After all, many of us grew up on absurdly sugary snacks and processed junk. If natural selection didn’t wipe us out back then, maybe we do deserve to be compared—energetically speaking—to a data center.

But that’s not the point.
The issue isn’t how much energy a prompt consumes versus a chocolate egg.

Trending
Weekly map of hotel openings – April #1 2026

The issue is the framing.

Comparing AI training to human evolution is classic Silicon Valley rhetoric—invoking Darwin as if he were an advisor at Sequoia Capital.
It’s like claiming a highly energy-intensive hotel isn’t polluting because “guests breathe too.”

And it’s not the human vs. machine comparison that bothers me.
It’s the self-justification.

Because once we start excusing everything in the name of progress, we can excuse anything.

Twenty years from now, our children won’t ask how many parameters GPT-5.2 had.
They’ll ask what this madness cost us.

As they walk across a burning planet in protective suits.

And at that point, quoting Darwin won’t be enough.

See you next week,
Simone

SIMONE PUORTO

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Previous Article

OTA players, big tech, and Google I/O keep announcing major updates. It’s hard to keep up. And it should terrify tour operators. Or excite them. Depends on how you play it. Tripadvisor’s CEO just… | Ari Adnan Cibari | 23 comments

  • 28 February 2026
View Post
You should like too
View Post
  • The Columns

Square Peg. Round Hole.

  • 10minhotel
  • 18 April 2026
View Post
  • Marketing
  • The Columns

Hotel Brands are Aggregators

  • 10minhotel.com
  • 16 April 2026
View Post
  • The Columns

A seat at the table

  • 10minhotel
  • 11 April 2026
View Post
  • The Columns

Branding is never done

  • 10minhotel.com
  • 9 April 2026
View Post
  • The Columns

Intentional

  • 10minhotel
  • 4 April 2026
View Post
  • The Columns

Hallucinated Bookings: Travel’s New Bug

  • 10minhotel
  • 28 March 2026
View Post
  • The Columns

Airline Shrugged

  • 10minhotel
  • 28 March 2026
View Post
  • The Columns

Cognitive Flexibility: The Only Souvenir Actually Worth Bringing Home

  • 10minhotel
  • 21 March 2026
Downloads
  • The OTA Market, Finally Mapped

    View Post
  • The Hotel Brands of the World Infographic

    View Post
  • The Hotel Internet Is Controlled by a Handful of Brands

    View Post
Join our 300,000+ Readers!
Most Read
  • What AI is telling travelers about your hotel tonight. And you have no idea
    • 21 April 2026
  • No, Luxury Is Not Dying
    • 23 April 2026
  • eviivo launches Device Manager to centralise smart lock and access control for short-term rentals and hotels
    • 23 April 2026
  • Minor Hotels Expands into Adriatic with First Properties in Croatia and Slovenia, Appoints New Regional Director
    • 23 April 2026
  • Hybrid Connectivity Models Enhance Hotel Distribution by Balancing Speed, Scalability, and Accuracy in Modern Systems
    • 24 April 2026
Sponsors
  • What AI is telling travelers about your hotel tonight. And you have no idea
  • SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality
  • Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility
Top News
  • Diane Keaton's Archive To Be Auctioned By Bonhams With Over 50 Lots Available Starting June 8th
    • 24 April 2026
  • Hotel Market Intelligence Boosts Forecast Accuracy by 20% and Increases RevPAR by 2.3% Through Data Analysis
    • 24 April 2026
  • Detroit's Hotel Market Transformed by Billions in Developments, Including $1.4B Hudson's Project and $740M Ford Investment
    • 24 April 2026
  • Chinese Travelers Increasing Travel Frequency and Budgets, Prioritizing Quality and Personalized Digital Experiences
    • 24 April 2026
  • TikTok Tests Hotel Metasearch Feature Integrating OTA Booking Cards Directly in User Feeds for Seamless Travel Planning.
    • 23 April 2026
Sponsored Posts
  • What AI is telling travelers about your hotel tonight. And you have no idea

    View Post
  • SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality

    View Post
  • Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility

    View Post
Contact informations

contact@10minutes.news

Advertise with us
Contact Tony to learn more: tony@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • The Columns
  • Posts
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 More
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.