September 9 2025 – Helsinki, Finland – Bob W, the tech-powered hospitality operator, has signed a long-term lease for a 33-unit serviced apartment property in Stockholm’s Gamla Stan (Old Town), expanding its Swedish footprint with a second location in the capital.
The property, currently operating as the Old Town Stay Hotel, is located at Österlånggatan 26, close to The Royal Palace and Stockholm Cathedral.
Following the completion of an ongoing staged refurbishment program, the building will offer a mix of fully serviced studios and one-bedroom apartments tailored for short and mid-term stays. The property has already opened its doors as a Bob W.
The latest deal follows the successful launch of Bob W Stockholm Norrmalm less than two months ago, and marks continued expansion in the Nordics for the operator, which now boasts a portfolio exceeding 5,000 units. Today, Bob W operates properties across 19 cities in 11 European countries.
Niko Karstikko, Co-founder and CEO of Bob W said: “We’re investing heavily in the Nordics to establish a market-leading presence, and Sweden is at the heart of that strategy. Expanding in Stockholm – and especially into a district as culturally significant as Gamla Stan – is another step towards dominating our home region while delivering flexible, design-led, tech-enabled stays that feel local in every sense.”
Bob W was advised by Fredrik Berlin of Nordic Growth Hub in securing the lease. The property is owned by developer and landlord Persi Fastighets AB.
Taavi Pettai, Vice President, Real Estate & Nordic Lead at Bob W said: “Sweden remains a strategic growth market for Bob W, and our ambitions go well beyond Stockholm. This new property in Gamla Stan underscores our long-term commitment to the country and reinforces our role as a trusted partner for landlords looking to repurpose and develop assets with a forward-thinking, sustainable operator.”
Gamla Stan is one of Europe’s best-preserved medieval city centers and a major draw for both domestic and international visitors. The site offers excellent connectivity via nearby metro and ferry lines, while placing guests within walking distance of key attractions, dining and heritage architecture.
This acquisition comes as Bob W accelerates its broader growth strategy across the Nordics and continental Europe. The operator is focused on converting underutilised or outdated hospitality assets into sustainable, guest-ready apartments backed by proprietary technology.
The Bob W leadership team will also be in attendance at Expo Real, taking place in Munich from 6 – 8 October 2025.
– ENDS –
Media enquiries:
Victoria Ward
Abode Worldwide
+44 7875 155020
Stewart Paterson
Abode Worldwide
+44 7387 314249
About Bob W
Bob W is an award-winning tech-powered hospitality operator offering a slicker alternative to mainstream hotels and traditional short-term rentals. Our design-centric, full-service aparthotels combine the consistent quality and aesthetics of a lifestyle hotel with the flexibility, hosted experience, and amenities of a short-term rental. Sustainably operated and thoughtfully designed, Bob W’s properties are made for the modern traveler who expects both style and substance.
Backed by Europe’s leading venture capitalists, family offices, and entrepreneurs, Bob W has built technology to deliver an authentic 5-star hospitality experience at scale while leading the world’s transition to sustainable travel. With over €70 million in funding secured, Bob W has expanded its total portfolio to over 5000 units, with properties live across 19 cities in Europe and UK today, with further rapid growth underway in both existing and new markets.
For more information and bookings, visit www.bobw.co
For supporting materials, checkout our presskit https://bobw.co/press
