Press release – source: Bob W (Abode Worldwide)
Dublin, 12 November 2026 – AI- and tech-powered hospitality operator Bob W has secured a major new-build development in Dublin, marking another milestone in its expansion across Ireland.
The 105-unit aparthotel, delivered in partnership with Irish developer Red Rock Developments, will bring a vacant commercial site at 49–51 Pleasants Street back into active use, transforming the existing buildings into a 4,040 sqm hospitality property in Dublin’s Portobello neighbourhood.
The deal marks a significant step in Bob W’s expansion into the Republic of Ireland, strengthening its European development pipeline and demonstrating its ability to work with developers on a range of hospitality projects.
Opening in the second half of 2028
Scheduled to open in the second half of 2028, Bob W Dublin Portobello will offer a mix of studios and a one-bedroom apartment, with most units featuring kitchen facilities. The property will also include a 54 sqm co-working lounge, laundry facilities, luggage storage and bicycle parking.
Located just off Camden Street, the aparthotel will place guests within walking distance of St Stephen’s Green, Grafton Street and Dublin’s city centre, with nearby Luas and bus connections providing access across the capital.
“Portobello is exactly the kind of neighbourhood we look for. It’s full of character, well connected and has a strong local identity. As we develop the property, we want to take inspiration from that identity and work with local partners and businesses to ensure the experience feels rooted in the neighbourhood rather than simply located within it. […] This project also shows the breadth of our real estate capabilities. We’re increasingly working with developers from the earliest stages of new-build projects, alongside our established expertise in conversions and repositioning.” Philip Grace, Chief Development Officer, Bob W
Targeting LEED certification
Designed by JFA Architects, with interiors by Saul Design, the development is targeting LEED certification, an internationally recognised green building standard that assesses environmental performance across areas including energy efficiency, water use and materials.
“We’re delighted to partner with Bob W on this development in Portobello. […] Bob W brings a proven operating model, strong European presence and deep experience as a hospitality partner. Their distinctive approach to design, technology and local guest experience gives us confidence in the long-term potential of the property.” David Carroll, CIO, Red Rock Developments
The Dublin signing adds to Bob W’s European portfolio of more than 100 assets and 8,000 apartment units and hotel rooms, as the operator continues to pursue new-build and conversion opportunities across key European markets.
More information: bobw.co – press kit: bobw.co/press
