Poliform Opens New 1,500 sq m Flagship Store in Historic Milan Palazzo, Enhancing Lifestyle Brand Presence
🎨 In 2023, Poliform's new flagship opened in a 19th-century palazzo at Piazza della Scala, Milan, marking a strategic shift from Piazza Cavour. The 1,500 sq m space, designed by Stefano Belingardi Clusoni, blends historical architecture with modern design. CEO Marco Spinelli aims to position Poliform as a lifestyle brand. The building includes a café by chef Michele De Liguoro and emphasizes community and global outreach, aligning with the city's cultural heartbeat.
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