Global Hotel Alliance Expands with The Marmara and PURO Hotels, Adding 15 Properties to Loyalty Program
🏨 Global Hotel Alliance (GHA), the largest alliance of independent hotel brands, is expanding with The Marmara Hotels from Turkey and PURO Hotels from Poland, adding 15 hotels to GHA DISCOVERY's loyalty program. Currently, The Marmara's six hotels are live, while PURO's nine hotels will join by Q3 2026. The Marmara Hotels are known for Turkish hospitality, and PURO Hotels offer design-led experiences in cities like Warsaw and Kraków, with expansions planned in Budapest (2026) and Prague (2027).
Share