European Serviced Apartment Sector Records €1.2 Billion in 2025 Transactions, Driven by Regulatory Changes and Demand Growth
🏠 In 2025, European serviced apartments recorded €1.2bn in transactions, making up 5% of total hospitality investments across 26 European cities. Occupancy hit 79% with an ADR of €136. Demand grew at a 5.9% CAGR since 2019, driven by longer stays and flexible work patterns. Europe hosted 800 million international visitors. Regulatory changes in cities like Amsterdam, Edinburgh, and Paris redirect travel demand to compliant formats, boosting serviced apartments' share in future supply, accounting for 12% of the development pipeline.
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