Specific Hotel Name Searches Surge as Social Media Emerges as Key Travel Inspiration Source Over Google Search
📊 A TripIt survey highlights that 69% of Gen Z and millennials find travel inspiration on social media, with 44% citing TikTok. British Airways Holidays and YouGov found 23% of UK adults use TikTok for holiday ideas, and 18% of them book subsequent to this inspiration. TikTok-commissioned research with Phocuswright reveals 42% of users engaging with travel content make a booking. Specific-name hotel searches are increasing, indicating a shift away from Google's dominance in travel inspiration.
Share
