Hotel Wellness Hubs Gain Popularity as 61% of People Exercise Regularly, Surpassing Traditional Gyms' Offerings
🏋️ In 2025, regular exercisers rose to 61% from 44% in 2018, as reported by Les Mills. Approximately 51% of business travelers value hotel gyms, but only 41% utilize them, per BCD. Gen Z prioritizes fitness 23% more on vacations than Gen X, according to Strava. Wellness hubs, offering personalized services and multiple revenue streams, are gaining traction over outdated hotel gyms that fail to enhance guest experience or brand perception.
Share