Armenia Targets 3 Million International Visitors by 2030 in New Tourism Strategy, Doubling 2025 Levels
🏖 In 2026, Armenia projects 3 million international visitors and $3.8 billion in tourism expenditure by 2030, nearly doubling 2025's figures. Yerevan hosts 65% of Armenia’s hotels, catering to 1.1 million residents. From 2011, hotel supply increased five-fold in regions like Tavush and Kotayk. The World Bank’s $100M Tourism Recovery Programme (2025-29) will bolster investment. In 2025, 2.3 million international arrivals were recorded, with Russia contributing 43%. Tourism marketing budgets remain below regional peers despite growth.
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