WTTC Publishes Policy Brief with Seven Principles for Sustainable Tourism Growth and Broader Community Benefits
🌍 WTTC underscores the economic impact of Travel & Tourism, which supports 1 in 10 global jobs and generates 10% of GDP. By 2025, it contributed $11.6 trillion to the global economy and supported 366 million jobs. The policy brief outlines seven principles for sustainable tourism, emphasizing resident satisfaction and shared prosperity. Examples include Madrid’s deseasonalisation strategy and New York City’s regional tourism development. Immediate actions include monitoring resident sentiment and promoting lesser-known destinations.
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