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China’s outbound travel returns with AI in the driver’s seat

💻 Sep 24, 2025, Chinese outbound travel rebounds to pre-pandemic levels, with AI and social media reshaping travel plans. More than 60% use AI for planning or booking, while 86% follow travel influencers but mainly for tips, not direct bookings. Over 50% of trips this October are independent. Gen Z travelers, 71% of whom avoid group tours, lead the trend. October Golden Week bookings rise by 130% year-over-year, with Asia and Europe as top destinations. Visa-free policies enhance last-minute travel.
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Travalyst launches sustainability data hub for hotels

📈 Sep 24, 2025: Travalyst, led by Prince Harry, unveils a sustainability data hub for hotels and short-term rentals. This initiative allows properties to share verified environmental data, like renewable energy use and carbon footprints, making it easier for travelers to compare accommodations. Travalyst partners, including Booking.com, Expedia, and Google, have initial access. Hotels of all sizes are encouraged to participate, aligning with Google's efforts to promote sustainability in the hospitality industry. Wider rollout is planned for next year.
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