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🏨 Kempinski manages 79 properties, focusing on luxury and quality over volume. A strategic partnership with China's BTG aims to develop a new brand with 200 hotels in five years. The first Bristoria hotel opens this year in Yangzhou. Plans include expanding in Europe, resorts, and maintaining presence in the Middle East and Southeast Asia. Upcoming openings include Kempinski Residences in Baku and a resort in Romania. The company emphasizes a stable, long-term strategy with decision centers in Switzerland and Dubai.

🏨 In 2023, easyHotel planned to double its size with a new shareholder, Tristan Capital Partners. By 2024, their revenue structure reversed: two-thirds now come from outside the UK. Recent openings include Madrid, with Barcelona and Valencia to follow. easyHotel focuses on budget essentials, minimizing unnecessary services. Operating in 11 countries, they aim to expand in Spain, Portugal, and others. The brand is enhancing sustainability, reducing CO₂ emissions by 39% over 50 years, investing €7 million in modernization.