Interview with Barbara Muckermann, Group CEO of Kempinski Hotels
🏨 Kempinski manages 79 properties, focusing on luxury and quality over volume. A strategic partnership with China's BTG aims to develop a new brand with 200 hotels in five years. The first Bristoria hotel opens this year in Yangzhou. Plans include expanding in Europe, resorts, and maintaining presence in the Middle East and Southeast Asia. Upcoming openings include Kempinski Residences in Baku and a resort in Romania. The company emphasizes a stable, long-term strategy with decision centers in Switzerland and Dubai.
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