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5 min

Interview with Barbara Muckermann, Group CEO of Kempinski Hotels

🏨 Kempinski manages 79 properties, focusing on luxury and quality over volume. A strategic partnership with China's BTG aims to develop a new brand with 200 hotels in five years. The first Bristoria hotel opens this year in Yangzhou. Plans include expanding in Europe, resorts, and maintaining presence in the Middle East and Southeast Asia. Upcoming openings include Kempinski Residences in Baku and a resort in Romania. The company emphasizes a stable, long-term strategy with decision centers in Switzerland and Dubai.

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7 min

Interview with Karim Malak, CEO of easyHotel: the economy concept found its market

🏨 In 2023, easyHotel planned to double its size with a new shareholder, Tristan Capital Partners. By 2024, their revenue structure reversed: two-thirds now come from outside the UK. Recent openings include Madrid, with Barcelona and Valencia to follow. easyHotel focuses on budget essentials, minimizing unnecessary services. Operating in 11 countries, they aim to expand in Spain, Portugal, and others. The brand is enhancing sustainability, reducing CO₂ emissions by 39% over 50 years, investing €7 million in modernization.

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Global Hotel Alliance Aims for 1,000 Member Hotels in the Discovery Program

📈 2024, global hotel CEOs from 35 out of 45 chains met in Brussels. The Global Hotel Alliance, inspired by airline models, boasts 35 million Discovery program members. In 2024, this generated $2.7 billion from 11 million room nights. An 11% room night increase and 15% revenue rise marked 2025's first quarter. The Green Collection includes 52% of properties, boosting bookings by 10-20%. Goals: 1,000 hotels globally and $3 billion revenue in 2025.

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1 min

Third time’s a charm for Yooma Urban Lodge in London

🏠 Pierre Beckerich's Euragone and Jean-Baptiste Pracca's Mata Capital formed Yoomata Aldgate Property Ltd, acquiring London's Challenger House, home to the 180-room Corner Hotel, for nearly €50 million. The site will transform into Yooma Urban Lodge London, featuring diverse room types and immersive activities. This marks the third Yooma concept, following Paris (2017) and Brussels. The transformation leverages an adjacent vacant site, enhancing hospitality with activities like cookery classes and arcade games.

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