Colin Tessier

🏨 In 2024, The Scottsdale Resort & Spa in Scottsdale, Arizona, completed a $40 million renovation, the largest in its 50-year history, updating all guestrooms and public spaces and introducing four new dining destinations. 🎉 The resort rebranded to target a Millennial audience using a social media strategy led by General Manager Nick Solomon, focusing on influencer collaborations and engaging content. Originally opened in 1976 as the first conference resort in the U.S., the property now emphasizes leisure travel and community-driven experiences.