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Dennis Schaal

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  • 1 min

Will AI Kill Travel Metasearch? | Dennis Schaal | 13 comments

  • Dennis Schaal
  • 18 February 2026
🌐 LLMs in the AI era are set to transform metasearch. Trivago's CEO and other former C-suite executives discussed their potential use of APIs for price comparison and the challenges faced by hotel tech stacks in personalization. The complexity and cost of developing in-house tools could make existing metasearch companies attractive acquisition targets. A solution for comparing personalized trip prices from Gemini and OpenAI is reportedly in development, with others anticipated to follow. #metasearch #AI #LLMs
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  • 1 min

Former Heads of Google Travel and Tripadvisor Form AI Startup to Head Off Online Travel Agencies

  • Dennis Schaal
  • 19 July 2025
💻 DirectBooker, backed by Steve Kaufer and Richard Holden, aims to integrate hotel listings into AI tools like ChatGPT and Gemini. This strategic move challenges online travel agencies such as Booking.com. Sanjay Vakil, CEO and co-founder, highlighted the need for growth beyond the current team of three to prevent OTAs from dominating. Vakil has previous experience at Google Travel and Tripadvisor. Co-founders include Theresa Meyer, serving as Chief Product Officer.
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  • 2 min

Kayak’s CEO: First AI-Online Travel Deal Will Be Like ‘A Dam Breaking’

  • Dennis Schaal
  • 8 January 2025
Kayak CEO Steve Hafner said he “fears” 2025 will see the first successful commercial agreement between an AI engine and a major travel player, and then “it’s going to be…
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