Proven Strategies to Drive Revenue and Profits in Hospitality Today – Judith Cartwright
📢 Judith Cartwright, founder and managing director of Black Coral Consulting, discussed revenue challenges and profitability strategies for hotels on a podcast recorded at the end of January 2025. Cartwright, previously SVP at Kertzner International, emphasized the importance of optimizing peak seasons, which for some hotels account for 70% of profits within three to four months. The conversation touched on innovation, staying competitive, and the impact of events like Taylor Swift concerts on hotel demand. She highlighted the significance of experience creation, social media's evolving role, and the need for hotels to innovate in areas such as fitness and wellness. Operational profitability was also discussed, stressing cost awareness and strategic planning involving various departments. Cartwright recommended early expert involvement in projects and provided insights into technology and culture that support effective revenue and profit strategies.
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