Here’s a chart many of us in the travel industry (myself included) have been using for years. It’s the classic McKinsey comparison showing that spending on experiences has structurally outpaced… | Lennart Dobravsky
🗺️ Citizen Bank’s December tracker shows travel spending dropping from 12% in January 2024 to 8% by December 2025. Bank of America reports transportation spending, including travel, is declining year-over-year. Citigroup’s CFO Mark Mason notes a shift from travel to essentials. Travel spending grows at ~4% annually, while total consumer spending rises over 8%, suggesting the experiences-over-goods trend may need reevaluation. The McKinsey chart, last updated in 2023, may not reflect current dynamics.
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