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Lennart Dobravsky

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  • 2 min

Here’s a chart many of us in the travel industry (myself included) have been using for years. It’s the classic McKinsey comparison showing that spending on experiences has structurally outpaced… | Lennart Dobravsky

🗺️ Citizen Bank’s December tracker shows travel spending dropping from 12% in January 2024 to 8% by December 2025. Bank of America reports transportation spending, including travel, is declining year-over-year. Citigroup’s CFO Mark Mason notes a shift from travel to essentials. Travel spending grows at ~4% annually, while total consumer spending rises over 8%, suggesting the experiences-over-goods trend may need reevaluation. The McKinsey chart, last updated in 2023, may not reflect current dynamics.
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  • 8 min

2026 Kick-Off: Personal Notes And One Chart You Can’t Miss

📈 Q1 2025, a travel outlook for Lufthansa's TNMT.com became its most-read article. LinkedIn roundup gained ~100k impressions. Supported Beautiful Destinations' report on social media in travel. Launched OneChart merch. Q2: Collaborated with OAG and Microsoft on AI in aviation. Column for ZAL magazine on sustainable aviation. Hired two for Research+Attitude, turning freelance support into a business. Q3: Conducted "10 Principles of High-Impact Data Visualization" workshop. Worked remotely from Florida. Discovered useful AI tools Wispr Flow and Julius AI.
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Travel Trends Report Guide 2026

📖 Analyzed 50 major 2026 travel outlook reports. Grouped into four categories using The Insight Leadership Matrix: Light Reads, Hot Takes, Data Bombs, and Insight Leaders. Notable reports include Expedia’s "Unpack ’26" and Skift’s "Megatrends 2026". Mews and OAG featured in the top right quadrant with rich data and interpretation. Key contributors include industry players like Hilton, McKinsey, and SITA. Insightful trends highlight AI impact, emerging travel behaviors, and tech-driven guest experiences.
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The 2026 travel trend reports have started flooding in (and it's not even December). Keeping up is nearly impossible. So let me save you a few hours of scrolling. I read and assessed the first… | Lennart Dobravsky | 10 comments

📑 2026 travel trend reports are pouring in. Eight key reports include Expedia's "Unpack ’26," Priceline's "Where to Next in 2026?," Omio's "NowNext 2025–2026," Amadeus's "How Will Technology Transform Travel?," SITA's "Traveler Voice Report," Skyscanner's "2026 Travel Trends," Lemongrass's "Travel Trend Report 2026," and Hilton's "2026 Trends Report." Insight leadership remains unclaimed, but potential contenders like Skift and McKinsey may deliver data-driven insights. Will 2026 finally see groundbreaking travel analysis? Stay tuned.
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