LODGING Staff - 10 Minutes News for Hoteliers - Page 15

2 min

Choice Hotels Research Reveals Trust and Loyalty Rewards as Key Drivers of Value for 83% of Travelers

🏨 North Bethesda, Maryland—Research by Choice Hotels International reveals key trends in travel preferences. 64% of travelers value rewards, and 83% emphasize trust as vital for hotel value. 73% prioritize comfort, consistency, and cost balance, while 75% appreciate thoughtful gestures over basic amenities. 57% have encountered hidden fees, undermining value perception. The findings highlight that value is tied to trust and loyalty, not just cost, impacting travelers' choices.

2 min

Loews Hotels & Co Launches Alchemy, a Botanical-Inspired Beverage Program Across Properties with Unique Regional Offerings

🍹 Loews Hotels & Co launched "Alchemy by Loews Hotels," a beverage program inspired by botanical apothecaries, on an unspecified date in New York, offering drinks with sensory elements. Highlights include "Clash of the Titans" at Universal Helios Grand Hotel, "Salt Garden" at Loews Coronado Bay Resort, "Smoked Rosemary Negroni" at Loews Philadelphia Hotel, "Volcán de Mi Tierra" at Loews Miami Beach Hotel, and "Lychee Rose Royale" at Loews Atlanta Hotel. Each property incorporates regional ingredients.

Actabl Integrates ProfitSword with Hotel Effectiveness to Enhance Labor Budget Accuracy for Hotel Portfolios

💻 Actabl announced a new integration in Atlanta, Georgia, connecting ProfitSword labor budgets with Hotel Effectiveness labor plans. This integration allows hotel teams to unify labor expectations, reduce planning friction, and maintain labor alignment. Hotel companies, like Hospitality America, use the system to improve labor performance consistency across portfolios. Benefits include quicker identification of labor variances, time savings, improved accuracy, and enhanced decision-making capabilities.

3 min

Blue Flag Capital Expands with Four New Hotels Opening in Summer 2026, Including Faraway Jackson Hole.

🏨 Blue Flag Capital is expanding in summer 2026 with four hotels: Faraway Jackson Hole, Faraway Sag Harbor, Hotel Corduroy in Montauk, and Oyster Estate in Greenport. Faraway Jackson Hole, with 90 rooms, opens June 2026 in Wyoming. Faraway Sag Harbor, with 67 rooms, opens June 2026 in New York. Hotel Corduroy, boasting 29 rooms, opens May 2026. Oyster Estate, offering 34 rooms, opens September 2026. These hotels connect deeply with their locales, honoring historical and maritime themes.

1 min

Hawkins Way Capital Rebrands Best Western Plus Pepper Tree Inn as FOUND Hotels, Santa Barbara, Series by Marriott

🏨 Santa Barbara, California—In March 2026, Best Western Plus Pepper Tree Inn rebrands as FOUND Hotels, Santa Barbara, Series by Marriott. This 150-room hotel is strategically located near downtown, offering courtyards and two pools. In September 2025, Hawkins Way Capital and Marriott International announced a partnership to convert six properties to FOUND Hotels, Series by Marriott. Guests can enjoy complimentary breakfast and parking. Santa Barbara remains a popular destination for weddings and events.

2 min

OTH Hotels Resorts Expands Portfolio with Management of Courtyard and Wyndham Gettysburg, Adding 400 Guestrooms

🏨 OTH Hotels Resorts added management of Courtyard Gettysburg and Wyndham Gettysburg in Pennsylvania, adding 400 guestrooms. The Courtyard offers 152 rooms, 2,000 sq. ft. of meeting space, and a bistro. The Wyndham features 248 rooms, 62,500 sq. ft. of event space, and a 9,000 sq. ft. ballroom for up to 600 guests. This expansion brings OTH's portfolio to 18 hotels across the eastern U.S. Both hotels are near Gettysburg National Military Park.

3 min

First Hospitality Achieved Key Leadership Promotions for Women in 2025, Reflecting Industry Progress on Diversity

📚 At 18, Nadia Panasyuk began her hospitality career in Atlanta as a PBX operator. Over a 20+ year career, she held positions including Vice President of Revenue Strategy at First Hospitality. In 2025, women made 80% of travel decisions and 64% of global travelers were women, prompting First Hospitality to promote women like Jenna Fishel and Christina Santarelli. Nadia's mentors include Harry Carr, and her values are inspired by her father's escape from the Soviet Union.

3 min

Maha Shah Highlights Progress in Women’s Leadership Roles in Hospitality Industry During 2025, Foresees Greater Diversity in 2026

💸 In 2025, the lodging industry progressed in promoting women to leadership roles, with increased decision-making positions across operations and finance. Mentorship transitioned to sponsorship, providing women with real ownership. Platforms like Women in Lodging enhanced visibility. Maha Shah, inspired by her father's hotel investment advice at age 11, now pursues an MBA at Cornell Johnson. She foresees a 2026 focus on diversity, with clearer leadership pipelines and stronger promotion accountability.

2 min

NewcrestImage to Open The Clara Hotel in Plano, Texas in Q2 2026 After Extensive Renovation

🏨 Clara Hotel, located in Plano, Texas, is set to open in Q2 2026 after a major renovation by NewcrestImage, keeping its Hilton Tapestry Collection affiliation. Acquired in August 2025, the hotel features 176 guestrooms, including 8 suites, and introduces Field & Vine restaurant and The Library lounge/speakeasy. The revamped 4,000-square-foot courtyard and indoor meeting spaces accommodate 4-50 people. Positioned near Frisco, it offers access to North Texas business and lifestyle hubs.

Travis Murray Appointed as Executive Vice President of Operations for MXR Hospitality, Partnering with RREAF Holdings

📈 Travis Murray, with nearly 30 years in the hospitality industry, was appointed as the inaugural Executive Vice President of Operations for MXR Hospitality in Germantown, Tennessee. Murray, previously with McNeill Hotel Company since 2018, will oversee hotel portfolio operations and focus on expanding third-party hotel management for MXR, a partnership of RREAF Holdings. His experience includes 14 years at Marriott International in various management roles.

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