10minhotel

🏨 Hospitality distribution teams, once robust, are shrinking despite untapped opportunities in digital services. While room bookings via OTAs and GDSs are optimized, high-value products like dining, spas, and events remain analog. This leaves billions in revenue untouched. The industry must invest more in digital transformation to offer an integrated marketplace for the entire guest experience, rather than stop at room inventory. Current efforts resemble celebrating a partial success with much left to achieve.

Have you ever watched a hotel receptionist scanning your passport and wondered: “Right, but where exactly does this stuff end up?” I have. Always. Then I usually get distracted by…

🏨 Marriott International manages 36 brands, Hilton 24, Accor 57, Wyndham 24, Choice Hotels 22, IHG 20, Hyatt 33, Radisson 10, and Best Western 16. This expansion aims at leveraging market presence but dilutes brand identity. The focus is on increasing "bed blocks," prioritizing loyalty programs over customer experience. This strategy risks making customers value loyalty points over genuine hospitality, potentially leading to a homogenized, soulless hotel experience.

🚗 Frustration, not joy, greets travelers in rental car check-ins. Despite pre-booking, customers face long lines and costly upsells. Promises of tech-savvy efficiency falter as kiosks channel back to manual checks. Customers, often exhausted post-flight, endure unnecessary upgrades and overpriced essentials like petrol and insurance. The process, outdated and inefficient, prioritizes profit over genuine service, misaligning with modern hospitality standards. Why does this persist? Because travelers have no other choice, stuck and captive.