Hotels Face Hidden Revenue Loss from Over-Reliance on OTAs and Inefficient Sales Processes, Study Finds
🚪 Since 2020, hotels have faced changes that aren't always beneficial long-term. Over-reliance on OTAs incurs 15-25% commission costs, reducing margins. Leads from platforms like HotelEngine lack follow-up, losing opportunities. Local corporate travelers are untapped, missing repeat business. Operational inconsistencies in pricing and responsibilities persist. Owners juggling multiple roles make reactionary decisions. Cost-cutting shifts expenses into lost revenue and inefficiencies. Successful hotels focus on systemized sales and revenue, distinct ownership roles, and consistent communication for sustainable results.
Share