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Posts by author

Mark Fancourt

74 posts
Mark Fancourt is Principal Consultant and Co-Founder of TRAVHOTECH, a hospitality and travel technology consultancy based in Las Vegas. Recognised by HSMAI as one of the Top 25 Minds in Sales, Marketing & Revenue, he has more than three decades of global leadership experience as COO, CIO and Managing Director, and over 20 years in travel, hospitality, gaming and retail technology. He is a regular columnist for 10 Minutes Hotel News; his opinions on hotel tech are his own.
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  • 2 min

Value Subtract

  • Mark Fancourt
  • 29 August 2026
The term “value add” has always fascinated me, mostly because of the sheer mental gymnastics hoteliers perform to justify it. We throw “value add” around like it’s some revolutionary marketing…
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  • 2 min

Power to The People!

  • Mark Fancourt
  • 22 August 2026
We often hear about Enterprise Architecture in tech circles these days, don’t we? It’s the holy grail—neatly aligning your technology systems with your overarching business architecture to ensure operational capability.…
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  • 2 min

Pimp

  • Mark Fancourt
  • 15 August 2026
The word “trust” is currently taking an absolute beating in hotel tech. We’ve somehow convinced ourselves that third-party platforms hold a permanent monopoly on traveler faith simply because they spent…
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  • 2 min

To Dine or Not to Dine

  • Mark Fancourt
  • 8 August 2026
“To dine or not to dine?” That is the question. Or at least, it’s the question I find myself asking as I stand in the lobby of a bustling eatery,…
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  • 2 min

AI AI Captain!

  • Mark Fancourt
  • 1 August 2026
The next seismic shift in capability—AI, automation, and digital platforms—is no longer coming; it’s here. It is the absolute operating reality above and within every hospitality business on the planet,…
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  • 2 min

Hopeless

  • Mark Fancourt
  • 25 July 2026
The sheer number of software demonstrations I sit through where the vendor manages to snatch defeat from the jaws of victory is utterly staggering. I’m talking about products I know…
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  • 2 min

Anyone for tennis?

  • Mark Fancourt
  • 18 July 2026
I was scrolling through the latest digital detritus this morning and stumbled upon a clip of a robotic tennis pro out of China. We’ve seen the Boston Dynamics dogs and…
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  • 2 min

AI Inside

  • Mark Fancourt
  • 11 July 2026
Bong, Bong, Bong, Bong! You know the jingle! It’s mentally embedded. Remember the old beige PC towers of the 1990s? They all carried that shiny, omnipresent little badge: Intel Inside.…
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  • 2 min

Split the Difference

  • Mark Fancourt
  • 4 July 2026
I think it’s time we cleared the air on a fundamental distinction that often gets blurred in the frantic pace of our industry. I’m talking about the divide between being…
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  • 2 min

Feel the Vibe

  • Mark Fancourt
  • 27 June 2026
Have you heard the one about the “Vibe Coder”? It’s the latest fascination sweeping through industry boardrooms, and frankly, it’s a total riot. Suddenly, everyone thinks they’re a software developer…
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