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Martijn van der Voort

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  • 7 min

The Trojan Horse in Travel

  • Martijn van der Voort
  • 6 February 2026
🛫 Travel industry inertia is fueled by a dependency economy benefiting from status quo. Large incumbents like TMCs and airlines move slowly due to regulatory and operational constraints. The "Legacy Preservation Layer" maintains old structures, prioritizing continuity over innovation. Despite technological feasibility, revolutionary changes remain marginal, as the underlying economic incentives favor preservation. AI is added as an overlay, not a redesign. Transformation requires dismantling these structures, with significant shifts in roles and business models.
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