Wyndham and Choice Hotels Report AI-Driven Revenue Growth; Wyndham Increases Ancillary Revenues by 21%
💸 Wyndham and Choice are leveraging AI for enhanced profitability. Choice's AI-enabled system improves conversion rates by 250 basis points, bolstering group business. Wyndham's CEO, Geoff Ballotti, reports nearly 5,000 franchisees on its AI platform generate millions in ancillary revenue, boosting NOI by up to $250,000. Wyndham saw a 21% growth in ancillary revenues. AI enhances operations, reducing call handling times by 25%. Almost 40% of travel searches use LLMs, prompting Wyndham apps on Claude and ChatGPT.
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