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NewDog PR

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European Hotel Transaction Volumes Surpass €27 Billion in 2025, Marking a 23% Increase from 2024

💸 Cushman & Wakefield's 2025 data shows European hotel transactions hit over €27 billion, covering 1,050 hotels and 133,400 rooms, a 23% rise from 2024. Global Asset Solutions recorded 267 transactions totaling €14.65 billion, averaging €54.9 million per deal. In the UK, Knight Frank noted resilience amid rising business rates. Luxury deals made up €3.66 billion across 34 transactions. Hotel investment remains strong but remains a niche, complex asset class.
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Iran Conflict Prompts Travel Industry to Reassess 2026 Plans Amid Rising Inflation and Uncertain Global Dynamics

🌎 In 2026, potential conflicts in oil-rich regions, reminiscent of post-9/11 and pandemic travel climates, threaten sudden wars with minimal warning. This affects travel plans, favoring regional and train travel over the predicted 2026 road trips. Travel costs, driven by oil-price inflation, impact the sector, affecting mid-market and luxury hospitality. As summer bookings peak, the travel industry must adapt to transportation challenges and guest support. The uncertain environment emphasizes wellness and escapism as 2026's prevailing themes.
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Data set for sector upheaval 

📑 In 2023, the UK’s Competition and Markets Authority (CMA) launched an investigation into Hilton, IHG Hotels, and Marriott for potentially sharing competitively-sensitive information via STR, owned by CoStar. This echoes a 2012 probe involving IHG, Expedia, and Booking.com over pricing agreements. The CMA may issue a statement of objections if it finds competition law violations. The investigation aims to clarify data-sharing practices in the hotel sector, with findings expected in around six months.
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Getting stuck in the funnel web 

💻 Expedia and Booking are leveraging AI to enhance services and personalization. Expedia's CEO, Ariane Gorin, mentioned that their sites are 30% faster than last year. Booking's CFO, Ewout Steenbergen, noted a 10% increase in bookings while customer service costs decreased. In 2025, Expedia spent $8.19 billion on selling and marketing, with total revenue of $14.73 billion. Marriott predicts 2026 gross fee revenues between $5.90 billion and $5.96 billion. The competition between hotels and OTAs continues to intensify.
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Airbnb goes for the aperture as hotels go soft 

📈 IHG's 21st brand, Noted Collection, focuses on premium hotels to address market gaps. CEO Elie Maalouf emphasized conversions: in 2025, 40% of IHG openings were conversions, while 54% were new builds. Signings comprised 52% conversions and 43% new builds. IHG's rewards program contributed 66% of global room nights. Meanwhile, Airbnb shifts focus to boutique and independent hotels, with this sector growing double the overall platform rate. Airbnb's hotel segment aims to be significant by 2026.
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