NewDog PR

Getting stuck in the funnel web

💻 Expedia and Booking are leveraging AI to enhance services and personalization. Expedia's CEO, Ariane Gorin, mentioned that their sites are 30% faster than last year. Booking's CFO, Ewout Steenbergen, noted a 10% increase in bookings while customer service costs decreased. In 2025, Expedia spent $8.19 billion on selling and marketing, with total revenue of $14.73 billion. Marriott predicts 2026 gross fee revenues between $5.90 billion and $5.96 billion. The competition between hotels and OTAs continues to intensify.

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Airbnb goes for the aperture as hotels go soft

📈 IHG's 21st brand, Noted Collection, focuses on premium hotels to address market gaps. CEO Elie Maalouf emphasized conversions: in 2025, 40% of IHG openings were conversions, while 54% were new builds. Signings comprised 52% conversions and 43% new builds. IHG's rewards program contributed 66% of global room nights. Meanwhile, Airbnb shifts focus to boutique and independent hotels, with this sector growing double the overall platform rate. Airbnb's hotel segment aims to be significant by 2026.

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