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sarah.came@guestrevu.com (Sarah Came)

2 posts

Guest Feedback Critical for Hotel Groups; Drives Revenue, Enhances Operations, and Boosts Guest Loyalty

📝 In 2023, Expedia research reveals only 50% of businesses use customer reviews to gauge guest experience. Hotels leveraging feedback can enhance operations, maintain standards, personalize marketing, and boost revenue. The Hotel Folk Group in Suffolk, UK, improved their Net Promoter Score from 52 (2018) to 63.5 (2025) using GuestRevu AI, surpassing the industry average of 40-55. Key feedback collection methods include online surveys, in-room tablets, and face-to-face interactions.
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  • 9 min

Integrating Human-Centric Technology: Key Strategies for Hoteliers to Enhance Guest Experience and Profitability

💻 Novacancy London was held recently, highlighting significant trends in hospitality. Key attendees included Lionel Benjamin and Kalindi Juneja. Discussions emphasized a balance between technology and human touch in hospitality. Hoteliers were advised to choose interconnected tech, consult peers, and explore outside industries like retail for insights. AI content issues were noted, with 21% of YouTube Shorts described as 'AI slop'. For AI effectiveness, clarity, authority, reviews, brand consistency, and machine readability are crucial. The event stressed meaningful metrics over superficial ones for business success.
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