Global Hotel Alliance Reports Q3 2026 Revenue of $1.04 Billion, Up 27% with 36 New Properties Added
💰 Global Hotel Alliance (GHA) reported a total revenue of US$1.04 billion for Q3 2026, a 27% increase from 2025. Cross-brand revenue climbed 53% to US$168 million, with direct booking revenue up 44%. Room revenue rose 28% to US$843 million, while room nights increased 33%. New enrollments grew 17% to 1.3 million. Spain led in room revenue at US$73 million. GHA added 36 properties, including expansions in Poland and Turkey, indicating continued growth.
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