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Swasti Sharma

314 posts
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  • 1 min

Aimbridge Hospitality Takes Over Management of 10 Hotels from Joint Venture Between Prospect Ridge and Fulcrum Hospitality

  • Swasti Sharma
  • 28 September 2026
🏨 Aimbridge Hospitality now manages 10 hotels owned by Prospect Ridge and Fulcrum Hospitality, spanning Hilton, Marriott, and Hyatt brands across Alabama, Florida, Georgia, Kansas, Maryland, Texas, and West Virginia. Many hotels, near major universities like Auburn and the University of Florida, have undergone renovations, with more improvements planned. This partnership enhances Aimbridge's presence in key markets and highlights their operational prowess, according to Eric Jacobs, chief global growth officer.
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  • 2 min

IHG Launches Noted Collection in Japan with Two Hotels in Tokyo's Shinjuku and Ginza Districts

  • Swasti Sharma
  • 28 September 2026
🏨 IHG Hotels & Resorts will introduce the Noted Collection in Japan with two hotels in Tokyo. A 207-key conversion hotel in Shinjuku’s Kabukicho district will open in 2027, while an 81-key new-build hotel in Ginza will open in 2029. Partners include SC Capital Partners and A Consulting. The new brand, launched this year, targets independent properties, adding them to a global network with loyalty benefits.
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  • 2 min

Accor Launches ALL Concierge, AI Companion Available 24/7 in 11 Languages After 1 Million Conversations Pilot

  • Swasti Sharma
  • 24 September 2026
💻 Accor launched ALL Concierge, a conversational AI, after a pilot phase in July 2025 with insights from over 1 million guest conversations. Available 24/7 on Accor’s website, app, WhatsApp, and iMessage, it responds within seconds and handles complex requests via human agents, supporting 11 languages. Alix Boulnois noted its availability in 4 languages on the mobile app, expanding by year-end. Accor also introduced The Butler for hotel staff assistance.
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  • 2 min

Shambhala Hills Partners with Wyndham Hotels to Develop Nivara Resort & Spa in Udaipur, Rajasthan

  • Swasti Sharma
  • 24 September 2026
🏨 Shambhala Hills partners with Wyndham Hotels & Resorts to develop Nivara Resort & Spa Udaipur, a Registry Collection Hotel, in Rajasthan, India. The resort will include a restaurant, bar, swimming pool, spa, banquet hall, and meeting spaces. Activities will feature horse-riding, safaris, ziplining, and birdwatching. Dr. Gaurav Sharma emphasizes the resort as a cultural destination, while Rahool Macarius highlights Udaipur's blend of heritage and luxury tourism. Over 126 million Wyndham Rewards members can explore this new destination.
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  • 2 min

Aman to Open First Maldives Resort, Amanolu, in 2028 Featuring 52 Keys and 16 Branded Residences

  • Swasti Sharma
  • 23 September 2026
🌴 Amanolu, Aman’s inaugural Maldives destination, is set to open in 2028. Located amid serene white beaches and turquoise lagoons, it features a 52-key resort and 16 exclusive residences. Each island home includes five bedrooms and an 82-foot pool, offering sunrise or sunset views. Amanolu will include wellness and activity islands, diving, snorkeling, and unique dining experiences, embodying peace and harmony with nature. Designed by Kerry Hill Architects, it emphasizes indoor-outdoor living.
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  • 2 min

IHG Signs Two-Hotel Franchise Agreement with King Park to Launch Garner Brand in Malaysia

  • Swasti Sharma
  • 23 September 2026
🏨 IHG Hotels & Resorts and King Park Hotel Sdn. Bhd. signed a two-hotel agreement in Malaysia, marking IHG's franchise model launch. Garner Hotel Kota Kinabalu, with 202 rooms, rebrands in phases from 2027-2029. Holiday Inn Express Tawau, IHG’s first in Tawau, opens in 2028. IHG's portfolio expands to over 20 Malaysian hotels. Globally, Garner has 110 properties, while Holiday Inn Express has 3,300 hotels open and 660 in pipeline.
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  • 2 min

My Place Hotels Relaunches Trend Brand with Three-Tier Franchise System for Independent Owners at 2026 Miami Convention

  • Swasti Sharma
  • 23 September 2026
🏨 My Place Hotels relaunched Trend by My Place at its 2026 Miami convention. The three-tier platform targets conversions for modern select-service, extended-stay, and midscale properties. Franchisees benefit from My Place's commercial platform and Stay Rewarded loyalty program, driving over 50% of hotel revenue. An introductory royalty structure is available until December 31, 2026. Lodging Econometrics reports a 15% increase in hotel conversions and a 14% rise in construction starts year-over-year in Q2 2026.
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  • 2 min

Royal Caribbean Group to Acquire 50% Stake in Sandals Resorts for $3 Billion, Closing in 2027

  • Swasti Sharma
  • 23 September 2026
🚢 Royal Caribbean Group and Sandals Resorts signed a partnership deal with Royal Caribbean acquiring a 50% equity stake in Sandals for $3 billion, with a forward EBITDA multiple of 10x. The deal is expected to close in early 2027, backed by debt financing from Morgan Stanley. Adam Stewart and Jason Liberty will govern the joint venture. BofA Securities, PJT Partners, Latham & Watkins, Jones Day, Perella Weinberg Partners, Morgan Stanley, and Kirkland & Ellis LLP provided advisory services.
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  • 2 min

Corinthia Group to Develop 50-Suite Luxury Hotel and Residences on Grace Bay, Turks & Caicos by 2027

  • Swasti Sharma
  • 23 September 2026
🏨 Corinthia Group, in partnership with Carolina Partners Ltd., plans to develop a luxury project in Turks & Caicos on Grace Bay, commencing in 2027. The project will feature a 50-suite Corinthia hotel and branded residences, including beachfront villas, with amenities like a spa and beach club. Karen Cummings of Carolina Partners Ltd. has owned the land for 25 years. Corinthia Real Estate Ventures leads the project, expanding Corinthia’s portfolio in the Caribbean and North America.
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  • 2 min

Stonebridge Adds Dual-Branded Courtyard and Element by Marriott in Atlanta Midtown to Managed Portfolio

  • Swasti Sharma
  • 22 September 2026
🏨 Stonebridge has added the Courtyard by Marriott and Element by Marriott Atlanta Midtown to its portfolio. Built in 2021, this 282-room property is in Midtown Atlanta, opposite the Fox Theatre. Stonebridge aims to enhance its dining experiences, including The Ponce Room Bar & Kitchen and Elements RISE breakfast. The hotel features over 11,000 sq. ft. of event space and a fitness center. Stonebridge's commercial team will drive revenue through strategic marketing and sales efforts.
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