Global study shows 78% of hotel chains are…
💻 Chatbots and Customer Data Management are leading AI applications in hospitality, per h2c GmbH's research involving 171 hotel chains and 11,000+ properties. 78% use AI, 89% plan expansion within 24 months; 42% employ chatbots, 50% aim for data management. AI reliance scores a low 4.7/10. Key obstacles: lack of expertise (62%), unclear strategies (51%). Business Intelligence (78%) ranks top in value. In five years, 40% foresee full automation of reservations and guest data management.
Share