Travel Weekly Group Ltd

🌏 WeRoad, Europe’s fastest-growing adventure travel company, offers over 300 itineraries to global destinations as part of its new trade partnership program. Active since March 2025, the initiative targets the rise in solo travel and bookings by Millennials and Gen Z. In the UK, agent bookings by 18-24-year-olds doubled from 26% in 2019 to 48% in 2024. WeRoad partners, including Bluvacanze, Tourhub, and Arrival Travel, benefit from competitive commissions, bundled offers, and incentives.

🌐 Forward, part of lastminute.com, has launched a new creative production division enhancing its end-to-end travel industry services. This expansion integrates their media and insights strategies, aiming to combat fragmented strategies and improve campaign consistency. Creativity drives 50% of campaign success, prompting 65% of marketers to focus more on quality. Forward's team includes creatives and digital producers, supported by external filmmakers, working with clients like the Abu Dhabi Tourism Board and American Express to deliver data-driven advertising solutions.