What is the problem?
Ready for some joy? You land after a long-haul flight, muscles aching, brain fuzzy, all you want is to get rolling in your pre-booked, pre-checked in rental car. You picture…
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Trappist Porn, Agentic AI, and the Return of Invisible SEO
Year of Our Lord 1999. Setting: a hotel run by Trappist monks. The website was an HTML liturgy: silence, hospitality and… keyword stuffing. Initiated into the sacred nonsense, I would…
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Overtourism or Under-vacationed?
I must admire the optimism. These campaigns urging travelers to explore the ‘other 99%’ of a country, to get off the beaten path and discover some hidden gem. It’s a…
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Brand story? No thanks. I’ll take a well-documented API.
This morning I booked a hotel.Well—I didn’t book it. A bot did, while I was having breakfast. To be precise: the brand-new ChatGPT Agent, freshly launched in Europe. I told…
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Angel of Death > Fix You(o: la moral Chris-marciana)
La escapada de Andy Byron y Kristin Cabot, retransmitida al mundo entero por la kiss-cam de Coldplay, parecía un reality show que se había quedado colgado. Julio de 2025, Boston:…
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Gastro-Nazism: A Pocket Guide for Star-Studded Führers
Suggested soundtrack for this rant: “Erika”: https://open.spotify.com/intl-it/track/6iUVUzg0c2O0KJjxdOvrdr?si=12b3596922464be4 It shares its name with a drink Americans stubbornly keep ordering after 11 a.m. Unfortunately, it doesn’t share the taste.It’s the Chef who,…
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Think Default™: From Genius to Emoji, Without Even Noticing
Remember when Apple was cool?“Think Different,” they used to say—and they meant it. Black-and-white commercials, copywriting that gave even seasoned Wieden+Kennedy creatives chills, and that thrilling sense that the world…
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Saboteurs!
It’s a disturbing problem I see everywhere: the lack of discipline in our industry’s technology adoption. Promising programs, initiatives meant to propel us forward, get systematically undermined by ill-considered decisions.…
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