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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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The Columns

131 posts

Expert columns and opinion from 10 Minutes News for Hoteliers: analysis and perspectives on the hospitality industry.

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  • 1 min

Hand over your documents (and maybe your soul, too)

  • 10minhotel
  • 6 September 2025
Have you ever watched a hotel receptionist scanning your passport and wondered: “Right, but where exactly does this stuff end up?” I have. Always. Then I usually get distracted by…
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  • 2 min

That (doesn’t) stink!

  • 10minhotel
  • 30 August 2025
The big announcement from Homeland Security: the dreaded “shoes off” rule at U.S. airports is finally, mercifully, being put out to pasture. For the first time in nearly two decades,…
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  • 2 min

Death Note, Zuckerberg, and the Ray-Ban Apocalypse

  • 10minhotel
  • 23 August 2025
I wasn’t even thirty when I first read Death Note. I walked away with one clear conviction: we’re not built to carry the weight of omniscience. Let alone when it…
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  • 2 min

What is the problem?

  • 10minhotel
  • 23 August 2025
Ready for some joy? You land after a long-haul flight, muscles aching, brain fuzzy, all you want is to get rolling in your pre-booked, pre-checked in rental car. You picture…
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  • 1 min

Trappist Porn, Agentic AI, and the Return of Invisible SEO

  • 10minhotel
  • 16 August 2025
Year of Our Lord 1999. Setting: a hotel run by Trappist monks. The website was an HTML liturgy: silence, hospitality and… keyword stuffing. Initiated into the sacred nonsense, I would…
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  • 2 min

Shafted

  • 10minhotel
  • 16 August 2025
A curious war is a foot, one fought not with bullets, but with lobbying dollars and legislative ink. It’s a conflict being waged against individuals who have made one of…
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  • 2 min

Overtourism or Under-vacationed?

  • 10minhotel
  • 26 July 2025
I must admire the optimism. These campaigns urging travelers to explore the ‘other 99%’ of a country, to get off the beaten path and discover some hidden gem. It’s a…
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  • 1 min

Brand story? No thanks. I’ll take a well-documented API.

  • 10minhotel
  • 26 July 2025
This morning I booked a hotel.Well—I didn’t book it. A bot did, while I was having breakfast. To be precise: the brand-new ChatGPT Agent, freshly launched in Europe. I told…
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  • 1 min

Angel of Death > Fix You(o: la moral Chris-marciana)

  • 10minhotel
  • 19 July 2025
La escapada de Andy Byron y Kristin Cabot, retransmitida al mundo entero por la kiss-cam de Coldplay, parecía un reality show que se había quedado colgado. Julio de 2025, Boston:…
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  • 2 min

Gastro-Nazism: A Pocket Guide for Star-Studded Führers

  • 10minhotel
  • 12 July 2025
Suggested soundtrack for this rant: “Erika”: https://open.spotify.com/intl-it/track/6iUVUzg0c2O0KJjxdOvrdr?si=12b3596922464be4 It shares its name with a drink Americans stubbornly keep ordering after 11 a.m. Unfortunately, it doesn’t share the taste.It’s the Chef who,…
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