The Columns

Perhaps one of the greatest marketing slogans, evoking exclusivity, privilege, and insider experiences. In the hospitality industry, there’s a strong focus on loyalty and frequency as measures of success. Hoteliers…

Hotel tech has convinced the industry they’re the gatekeepers of success-driving data. Yet, since the inns of Don Quixote, hoteliers have truly known their guests by being in the trenches—listening…

In business today we are focused on doing more with less. Technology aims to assist in realizing this endeavour. Once in play, technology helps us achieve this outcome via increased…

Have you ever been to San Antonio, New Mexico? Some questioning, don’t you mean Texas? Others wondering where is New Mexico! It so happens, that I have. It was by…