From Calippo Fizz to Tokens: Silicon Valley’s Energy Narrative
Anyone who knows me knows I can’t stand binary thinking.Black/white. Human/machine. Intermediated/disintermediated. Jedi/Sith. Reality isn’t a semantic padel court with a net in the middle.(Actually, padel—along with reggaeton—is one of…
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Happy 60th Birthday!
Sixty years. It’s a number that demands a bit of a pause, doesn’t it? As I prepare to head back to Berlin for the 60th anniversary of ITB, I find…
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If you don’t serve, you’re of no service: Romagna and an umbrella worth more than any marketing strategy
As a pre-teen, like many Italians, I went through a kind of secular rite of passage: a summer holiday in Romagna. I left with my best friend and that small…
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Citius, Altius, Fortius
I’ve been glued to the screen, watching the Winter Olympics unfold. It’s impossible not to feel that surge of genuine inspiration. As I watch these athletes hurtle down ice at…
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The Ontology of Hotel Booking (and Why Google UCP Won’t Fix It)
I woke up this morning with a strange feeling — like I was witnessing yet another “end of something.” Not the end of the world, don’t worry. We’ve postponed that…
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Post-website. Post-app. Post-booking engine. Some are still “pre,” others already “post” — without ever having been anything at all.
I read: “Accor leads hospitality innovation with the launch of its ALL Accor app in ChatGPT.” And for once, I actually agree with our French cousins. In my last book,…
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Floating on the Amazon
The other night in Miami, I found myself in a position that is one of the distinct privileges of a life in hospitality. I was assisting an old friend and…
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Hospitality After UI: An Interface-Free Industry (and Out of Excuses?)
The other day, chatting with my friend Andrzej Mateusz Wajda, we landed on something that only sounds obvious to those who haven’t quite grasped the present moment: UI is dying.…
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