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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
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The Columns

112 posts

Expert columns and opinion from 10 Minutes News for Hoteliers: analysis and perspectives on the hospitality industry.

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  • 5 min

The PMS Wars and AI

  • 10minhotel.com
  • 14 May 2026
I read The PMS Era Is Ending a few days ago and it raised good points, especially around how slow PMS innovation has been historically, I believe this problem alone…
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  • 2 min

The Way We Were

  • 10minhotel
  • 9 May 2026
In my mind I am hearing Barbara Streisand sing that classic lament. “What’s to painful to remember, We simply choose to forget”.  I’m standing in a hotel lobby—after dragging my…
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  • 2 min

Of Papyrus Fonts, Patriarchy, and “Attentive Female Staff”: When Luxury Hospitality Starts Looking Like a Cheesy Holiday Comedy

  • 10minhotel
  • 2 May 2026
Still talking about fonts. Apparently, my typographic crusade has now evolved into something resembling a holy war—less Deus Vult, more “remove formatting” just to figure out how much a double…
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  • 2 min

Dumb and Dumber

  • 10minhotel
  • 2 May 2026
I was listening to a podcast the other day—Stephen Bartlett’s Diary of a CEO—hosting one of the foundational father figures of the AI movement. The conversation took a turn that…
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  • 2 min

Unplugged Connectors: The Paradox of AI That Connects No One

  • 10minhotel
  • 25 April 2026
I’m becoming increasingly convinced that we’re building the perfect ecosystem for users who don’t actually exist. A kind of digital town square where everyone talks about integrations, connectors, and apps…
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  • 2 min

Every Robot was Kung-Fu Fighting!

  • 10minhotel
  • 25 April 2026
Come recent news out of Shenzhen this week had me double-checking the calendar to ensure I hadn’t slipped into a Real Steel fever dream. But it’s 2026, and China has…
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  • 2 min

Human-Out-of-the-Loop, or Human-Out-of-the-Job?

  • 10minhotel
  • 18 April 2026
A couple of years ago, a client of mine (an RMS provider I’ll keep anonymous for obvious reasons) shared what looked like the perfect success story. The system goes live.…
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  • 2 min

Square Peg. Round Hole.

  • 10minhotel
  • 18 April 2026
You often hear people in this industry talking about technology as if we’re just trying to jam a square peg into a square hole. It’s a comforting, albeit lazy, metaphor.…
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  • 2 min

Hotel Brands are Aggregators

  • 10minhotel.com
  • 16 April 2026
We tend to think of hotel brands as, well, brands. Distinct identities. Lifestyle positioning. Design, tone of voice, target audience. But as I’ve repeatedly called them, they’re labels. Traffic data shows…
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  • 2 min

Santanchè.exe Has Stopped Working. The System Hasn’t.

  • 10minhotel
  • 11 April 2026
Years ago, I was kicked out of a WhatsApp group for suggesting that we were turning complex tourist destinations like Venice into theme parks for millionaire and billionaire adults —…
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