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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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The Columns

115 posts

Expert columns and opinion from 10 Minutes News for Hoteliers: analysis and perspectives on the hospitality industry.

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  • 2 min

A Sad Story About the Children Who Drew Hotels

  • 10minhotel
  • 16 May 2026
I have a very specific memory of my early years in hospitality. I was earning next to nothing—what today we’d probably call an expense allowance rather than a salary. But…
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  • 2 min

Burnout as a Service (BaaS), or the Dictatorship of Efficiency

  • 10minhotel
  • 16 May 2026
There’s something almost Calvinist about the way Silicon Valley talks about productivity. Every repetitive task must disappear. It must be automated. As if repetition itself were a software bug waiting…
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  • 2 min

The Last Straw

  • 10minhotel
  • 16 May 2026
I was holding court in a self-consciously “edgy” cocktail bar recently, settling in for a few hours of conversation and what should have been effortless drinking. Instead, I found myself…
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  • 5 min

The PMS Wars and AI

  • 10minhotel.com
  • 14 May 2026
I read The PMS Era Is Ending a few days ago and it raised good points, especially around how slow PMS innovation has been historically, I believe this problem alone…
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  • 2 min

The Way We Were

  • 10minhotel
  • 9 May 2026
In my mind I am hearing Barbara Streisand sing that classic lament. “What’s to painful to remember, We simply choose to forget”.  I’m standing in a hotel lobby—after dragging my…
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  • 2 min

Of Papyrus Fonts, Patriarchy, and “Attentive Female Staff”: When Luxury Hospitality Starts Looking Like a Cheesy Holiday Comedy

  • 10minhotel
  • 2 May 2026
Still talking about fonts. Apparently, my typographic crusade has now evolved into something resembling a holy war—less Deus Vult, more “remove formatting” just to figure out how much a double…
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  • 2 min

Dumb and Dumber

  • 10minhotel
  • 2 May 2026
I was listening to a podcast the other day—Stephen Bartlett’s Diary of a CEO—hosting one of the foundational father figures of the AI movement. The conversation took a turn that…
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  • 2 min

Unplugged Connectors: The Paradox of AI That Connects No One

  • 10minhotel
  • 25 April 2026
I’m becoming increasingly convinced that we’re building the perfect ecosystem for users who don’t actually exist. A kind of digital town square where everyone talks about integrations, connectors, and apps…
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  • 2 min

Every Robot was Kung-Fu Fighting!

  • 10minhotel
  • 25 April 2026
Come recent news out of Shenzhen this week had me double-checking the calendar to ensure I hadn’t slipped into a Real Steel fever dream. But it’s 2026, and China has…
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  • 2 min

Human-Out-of-the-Loop, or Human-Out-of-the-Job?

  • 10minhotel
  • 18 April 2026
A couple of years ago, a client of mine (an RMS provider I’ll keep anonymous for obvious reasons) shared what looked like the perfect success story. The system goes live.…
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