The Columns

I think it’s time we cleared the air on a fundamental distinction that often gets blurred in the frantic pace of our industry. I’m talking about the divide between being…

I’ve spent thousands of hours over the years researching and building market maps and industry infographics. Done well, they’re incredibly valuable. They simplify complex markets. They help buyers understand categories.…

The other day, I came across yet another LinkedIn post from someone explaining how to build a PMS over a weekend using AI. Three prompts. Two screenshots. One inspirational GIF.…

Have you heard the one about the “Vibe Coder”? It’s the latest fascination sweeping through industry boardrooms, and frankly, it’s a total riot. Suddenly, everyone thinks they’re a software developer…

I’m still buzzing a bit from a recent event. I was at the Hospitality Design Awards in Vegas—the big night for the architectural, interior design, and product community. These are…

A few years ago, I worried about algorithms deciding what movie I should watch on Netflix. Today, Silicon Valley apparently considers it too burdensome for humans to perform the ancient…

A few months ago, during a conference, a hotelier told me— with the enthusiasm of a child who had just discovered dinosaurs: “In five years, we won’t need half our…

Here’s a revolutionary idea to deliver an excellent hospitality experience with a lean, efficient operation: let’s just not train anyone. Ever. In fact, let’s go further and drop the whole…

I’ve always found technological capitalism at its most entertaining when it tries to present itself as neutral. There’s something almost poetic about it: billionaires in hoodies talking about “empowerment,” platforms…

There’s no doubt the talk is exotic. Everyone’s hot and bothered about the promise of Artificial Intelligence—the tantalizing opportunity to get deeper insights than we ever could wrestling with our…