The Columns

I’ve just arrived at a fresh, modern hotel in the States. On first glance, it’s a win. The room is bright, the design is well-calculated, and it actually features a…

Let’s talk about a company that has been around for over a century. They are, by almost every metric, the most recognizable brand on the planet. Every country knows them.…

It’s a curious thing, staying in a property that seems to have missed the memo on the industry’s collective race toward the bottom. I’m currently hunkered down in a hotel…

Some time ago, together with my friend Daniel Doppler, I wrote about AI hallucinations in the travel industry. Back then, we suggested that sooner or later we would reach a…

It’s an extraordinary thing, the modern airline business. A masterclass in the institutionalized shrug. I recently flew to Europe, shelling out for a business class service on a major international…

Psychologist Adam Galinsky from Columbia has published a series of studies on a topic our industry usually treats with all the philosophical depth of a LinkedIn post by Big Luca:…

Have you seen the latest data pings from Voyager 2? It’s enough to make you put down your smartphone and just stare at the sky in silence. Launched in ’77—the…

I see companies, big and small, pouring millions into technology, chasing some mythical, data-driven nirvana. Yet, in the very same breath, they seem to be actively discounting the one input…

A few days ago, I visited the MAXXI museum for the exhibition dedicated to Franco Battiato. What I’ve always loved most about Battiato are two distinct phases: his experimental work…

I was wrong when I said AI would be the new UI. The more I think about it, the more convinced I am that AI is actually the new API.…