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The Columns

131 posts

Expert columns and opinion from 10 Minutes News for Hoteliers: analysis and perspectives on the hospitality industry.

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  • 2 min

The Great Tokenmaxxing Feast

  • 10minhotel
  • 30 May 2026
A few days ago, I stumbled across yet another online trend with strong incel-adjacent energy: young men literally hitting themselves in the jaw with hammers in the hope of becoming…
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  • 2 min

Fake Advice

  • 10minhotel
  • 30 May 2026
Let’s clear the air on a job title that’s been abused more than a hotel buffet at breakfast. “Consultant.” It looks serious on a business card, doesn’t it? Implies wisdom,…
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  • 3 min

Google I/O, it changes OTA positions

  • 10minhotel.com
  • 28 May 2026
Some of my takeaways from Google I/Os announcements last week. It is totally clear that travel search and inspiration is going to completely change in coming years. I can’t imagine…
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  • 2 min

Burnout as a Service (BaaS), or the Dictatorship of Efficiency

  • 10minhotel
  • 23 May 2026
There’s something almost Calvinist about the way Silicon Valley talks about productivity. Every repetitive task must disappear. It must be automated. As if repetition itself were a software bug waiting…
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  • 2 min

Burnout as a Service (BaaS), or the Dictatorship of Efficiency

  • 10minhotel
  • 23 May 2026
There’s something almost Calvinist about the way Silicon Valley talks about productivity. Every repetitive task must disappear. It must be automated. As if repetition itself were a software bug waiting…
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  • 2 min

Architects of Our Own Demise

  • 10minhotel
  • 23 May 2026
“Every time we ask a customer to undertake a process that we are supposed to do for them, we undermine the value of our own industry and create our own…
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  • 2 min

A Sad Story About the Children Who Drew Hotels

  • 10minhotel
  • 16 May 2026
I have a very specific memory of my early years in hospitality. I was earning next to nothing—what today we’d probably call an expense allowance rather than a salary. But…
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  • 2 min

Burnout as a Service (BaaS), or the Dictatorship of Efficiency

  • 10minhotel
  • 16 May 2026
There’s something almost Calvinist about the way Silicon Valley talks about productivity. Every repetitive task must disappear. It must be automated. As if repetition itself were a software bug waiting…
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  • 2 min

The Last Straw

  • 10minhotel
  • 16 May 2026
I was holding court in a self-consciously “edgy” cocktail bar recently, settling in for a few hours of conversation and what should have been effortless drinking. Instead, I found myself…
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  • 5 min

The PMS Wars and AI

  • 10minhotel.com
  • 14 May 2026
I read The PMS Era Is Ending a few days ago and it raised good points, especially around how slow PMS innovation has been historically, I believe this problem alone…
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  • Shiji spent a year testing AI on its own people before offering it to a single hotel

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    The visibility game just got serious for hoteliers

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