Where We’re Going, We Don’t Need Roads: When AI Becomes the API
I was wrong when I said AI would be the new UI. The more I think about it, the more convinced I am that AI is actually the new API.…
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From Calippo Fizz to Tokens: Silicon Valley’s Energy Narrative
Anyone who knows me knows I can’t stand binary thinking.Black/white. Human/machine. Intermediated/disintermediated. Jedi/Sith. Reality isn’t a semantic padel court with a net in the middle.(Actually, padel—along with reggaeton—is one of…
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Happy 60th Birthday!
Sixty years. It’s a number that demands a bit of a pause, doesn’t it? As I prepare to head back to Berlin for the 60th anniversary of ITB, I find…
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If you don’t serve, you’re of no service: Romagna and an umbrella worth more than any marketing strategy
As a pre-teen, like many Italians, I went through a kind of secular rite of passage: a summer holiday in Romagna. I left with my best friend and that small…
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Citius, Altius, Fortius
I’ve been glued to the screen, watching the Winter Olympics unfold. It’s impossible not to feel that surge of genuine inspiration. As I watch these athletes hurtle down ice at…
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The Ontology of Hotel Booking (and Why Google UCP Won’t Fix It)
I woke up this morning with a strange feeling — like I was witnessing yet another “end of something.” Not the end of the world, don’t worry. We’ve postponed that…
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Post-website. Post-app. Post-booking engine. Some are still “pre,” others already “post” — without ever having been anything at all.
I read: “Accor leads hospitality innovation with the launch of its ALL Accor app in ChatGPT.” And for once, I actually agree with our French cousins. In my last book,…
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Floating on the Amazon
The other night in Miami, I found myself in a position that is one of the distinct privileges of a life in hospitality. I was assisting an old friend and…
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