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The Columns

105 posts

Every week we send out our newsletter to hundreds of thousands of hoteliers around the world. And our unique columnists publish their column. They are being republished here. Subscribe to the newsletter here: https://www.10minutes.news/#subscribe

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  • 2 min

A Sad Story About the Children Who Drew Hotels

  • 10minhotel
  • 16 May 2026
I have a very specific memory of my early years in hospitality. I was earning next to nothing—what today we’d probably call an expense allowance rather than a salary. But…
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  • 2 min

Burnout as a Service (BaaS), or the Dictatorship of Efficiency

  • 10minhotel
  • 16 May 2026
There’s something almost Calvinist about the way Silicon Valley talks about productivity. Every repetitive task must disappear. It must be automated. As if repetition itself were a software bug waiting…
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  • 2 min

The Last Straw

  • 10minhotel
  • 16 May 2026
I was holding court in a self-consciously “edgy” cocktail bar recently, settling in for a few hours of conversation and what should have been effortless drinking. Instead, I found myself…
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  • 5 min

The PMS Wars and AI

  • 10minhotel.com
  • 14 May 2026
I read The PMS Era Is Ending a few days ago and it raised good points, especially around how slow PMS innovation has been historically, I believe this problem alone…
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  • 2 min

The Way We Were

  • 10minhotel
  • 9 May 2026
In my mind I am hearing Barbara Streisand sing that classic lament. “What’s to painful to remember, We simply choose to forget”.  I’m standing in a hotel lobby—after dragging my…
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  • 2 min

Of Papyrus Fonts, Patriarchy, and “Attentive Female Staff”: When Luxury Hospitality Starts Looking Like a Cheesy Holiday Comedy

  • 10minhotel
  • 2 May 2026
Still talking about fonts. Apparently, my typographic crusade has now evolved into something resembling a holy war—less Deus Vult, more “remove formatting” just to figure out how much a double…
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  • 2 min

Dumb and Dumber

  • 10minhotel
  • 2 May 2026
I was listening to a podcast the other day—Stephen Bartlett’s Diary of a CEO—hosting one of the foundational father figures of the AI movement. The conversation took a turn that…
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  • 2 min

Unplugged Connectors: The Paradox of AI That Connects No One

  • 10minhotel
  • 25 April 2026
I’m becoming increasingly convinced that we’re building the perfect ecosystem for users who don’t actually exist. A kind of digital town square where everyone talks about integrations, connectors, and apps…
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  • 2 min

Every Robot was Kung-Fu Fighting!

  • 10minhotel
  • 25 April 2026
Come recent news out of Shenzhen this week had me double-checking the calendar to ensure I hadn’t slipped into a Real Steel fever dream. But it’s 2026, and China has…
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  • 2 min

Human-Out-of-the-Loop, or Human-Out-of-the-Job?

  • 10minhotel
  • 18 April 2026
A couple of years ago, a client of mine (an RMS provider I’ll keep anonymous for obvious reasons) shared what looked like the perfect success story. The system goes live.…
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