The Columns

For decades, we’ve rewarded hyper-specialization: knowing more and more about less and less. Become an SEO expert. A Social Media Manager. Find your niche and let everyone else deal with…

The sheer number of software demonstrations I sit through where the vendor manages to snatch defeat from the jaws of victory is utterly staggering. I’m talking about products I know…

I was scrolling through the latest digital detritus this morning and stumbled upon a clip of a robotic tennis pro out of China. We’ve seen the Boston Dynamics dogs and…

I hate writing this post. Not because it’s about a company I dislike. Quite the opposite. I’ve admired the company for years, and I’m even lucky enough to call one…

Bong, Bong, Bong, Bong! You know the jingle! It’s mentally embedded. Remember the old beige PC towers of the 1990s? They all carried that shiny, omnipresent little badge: Intel Inside.…

It took me almost two weeks to notice. On June 27, my 100th Rebel Yell was published on 10 Minutes Hotel. One hundred! The funny thing is, I didn’t even…

I think it’s time we cleared the air on a fundamental distinction that often gets blurred in the frantic pace of our industry. I’m talking about the divide between being…

I’ve spent thousands of hours over the years researching and building market maps and industry infographics. Done well, they’re incredibly valuable. They simplify complex markets. They help buyers understand categories.…

The other day, I came across yet another LinkedIn post from someone explaining how to build a PMS over a weekend using AI. Three prompts. Two screenshots. One inspirational GIF.…

Have you heard the one about the “Vibe Coder”? It’s the latest fascination sweeping through industry boardrooms, and frankly, it’s a total riot. Suddenly, everyone thinks they’re a software developer…