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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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The Columns

112 posts

Expert columns and opinion from 10 Minutes News for Hoteliers: analysis and perspectives on the hospitality industry.

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  • 2 min

Bricks & Mortar

  • 10minhotel
  • 6 June 2026
There’s no doubt the talk is exotic. Everyone’s hot and bothered about the promise of Artificial Intelligence—the tantalizing opportunity to get deeper insights than we ever could wrestling with our…
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  • 2 min

The Great Tokenmaxxing Feast

  • 10minhotel
  • 30 May 2026
A few days ago, I stumbled across yet another online trend with strong incel-adjacent energy: young men literally hitting themselves in the jaw with hammers in the hope of becoming…
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  • 2 min

Fake Advice

  • 10minhotel
  • 30 May 2026
Let’s clear the air on a job title that’s been abused more than a hotel buffet at breakfast. “Consultant.” It looks serious on a business card, doesn’t it? Implies wisdom,…
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  • 3 min

Google I/O, it changes OTA positions

  • 10minhotel.com
  • 28 May 2026
Some of my takeaways from Google I/Os announcements last week. It is totally clear that travel search and inspiration is going to completely change in coming years. I can’t imagine…
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  • 2 min

Burnout as a Service (BaaS), or the Dictatorship of Efficiency

  • 10minhotel
  • 23 May 2026
There’s something almost Calvinist about the way Silicon Valley talks about productivity. Every repetitive task must disappear. It must be automated. As if repetition itself were a software bug waiting…
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  • 2 min

Burnout as a Service (BaaS), or the Dictatorship of Efficiency

  • 10minhotel
  • 23 May 2026
There’s something almost Calvinist about the way Silicon Valley talks about productivity. Every repetitive task must disappear. It must be automated. As if repetition itself were a software bug waiting…
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  • 2 min

Architects of Our Own Demise

  • 10minhotel
  • 23 May 2026
“Every time we ask a customer to undertake a process that we are supposed to do for them, we undermine the value of our own industry and create our own…
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  • 2 min

A Sad Story About the Children Who Drew Hotels

  • 10minhotel
  • 16 May 2026
I have a very specific memory of my early years in hospitality. I was earning next to nothing—what today we’d probably call an expense allowance rather than a salary. But…
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  • 2 min

Burnout as a Service (BaaS), or the Dictatorship of Efficiency

  • 10minhotel
  • 16 May 2026
There’s something almost Calvinist about the way Silicon Valley talks about productivity. Every repetitive task must disappear. It must be automated. As if repetition itself were a software bug waiting…
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  • 2 min

The Last Straw

  • 10minhotel
  • 16 May 2026
I was holding court in a self-consciously “edgy” cocktail bar recently, settling in for a few hours of conversation and what should have been effortless drinking. Instead, I found myself…
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    • 17 July 2026
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