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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
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The Columns

112 posts

Expert columns and opinion from 10 Minutes News for Hoteliers: analysis and perspectives on the hospitality industry.

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  • 2 min

Grand Theft Intellect

  • 10minhotel
  • 31 January 2026
There’s a profound misunderstanding in the modern world about what a professional actually is, and it’s enabling a new kind of crime. The investment of a career—the decades of hard-won…
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  • 2 min

AI, Musical Misfires, and the Maurizio Method (or Why the Algorithm Will Never Be Mr. Death)

  • 10minhotel
  • 24 January 2026
I was twelve years old, wearing a pair of torn Converse All Stars (because that’s what Dee Dee Ramone would’ve wanted), and every Saturday I’d hop on bus 105 to…
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  • 2 min

A King’s Ransom… but for what?

  • 10minhotel
  • 24 January 2026
I see Hyatt’s been making headlines for all the “right” reasons lately. Standing firm against the digital marauders, refusing to pay the ransom after their latest data skirmish. It sounds…
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  • 2 min

Stranger Things Hotels (or The Risk of Algorithmic Hospitality)

  • 10minhotel
  • 17 January 2026
I finally figured out why the Stranger Things finale felt so underwhelming. In a recent behind-the-scenes documentary, the Duffer Brothers were shown working with three ChatGPT tabs open. Next to…
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  • 2 min

Layers of Simplicity

  • 10minhotel
  • 17 January 2026
I’ve been wrestling with the idea of simplicity, and the conclusion I’ve come to is that creating it is a lot more complicated than it looks. Behold this elegant vision…
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  • 2 min

Lost in Loyalty

  • 10minhotel
  • 10 January 2026
The other day, I saw some industry analysis suggesting that loyalty is about recognition. I had to suppress a laugh, mostly out of weary familiarity. The thing is, loyalty always…
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  • 2 min

Rage. An Oral Biography of Simone Puorto (or: My Bad Resolutions for 2026)

  • 10minhotel
  • 3 January 2026
Every year I start a journal.And every year I quit after three days. Brian Eno used to do the same, I think. Or maybe it was someone else. I can’t…
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  • 2 min

Quantum of Vulnerability

  • 10minhotel
  • 3 January 2026
The other day I spent time with a few of the truly serious humans in the world of networking and security last week. I always find discussions with these industry…
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  • 1 min

The Silence of Guests: Why AI Will Save (Not Kill) Reviews

  • 10minhotel
  • 27 December 2025
I’m often asked whether AI-assisted reviews are the latest semantic apocalypse for travel. I see it more modestly: they mark the end of a long-standing taboo — the one that…
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  • 2 min

2025: What the Columnist saw

  • 10minhotel
  • 27 December 2025
I was looking back at my 2025 travel stats—75,000 miles and a fair few gray hairs—and realized that our weekly chats have covered almost as much ground as my favorite…
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    • 11 July 2026
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  • Person taps a tablet kiosk showing a cityscape welcome screen with the text “Hello, Welcome to Upscale.”
    Expedia and RateHawk Redefine Connectivity as Essential for Hotel Distribution, Emphasizing Machine-Readable Systems
    • 17 July 2026
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    Mews Targets Revenue Gains and Cost Cuts for AAHOA Members
    • 16 July 2026
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    Belize Collection's Success Driven by Authentic Community Partnerships and Diverse Real Estate from Jungle to Island
    • 15 July 2026
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    As AI Reshapes Hospitality, Authentic Human Connection Remains the Ultimate Differentiator
    • 15 July 2026
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  • What AI is telling travelers about your hotel tonight. And you have no idea

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