10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
    • Airbnb news
    • AI News in Hospitality
    • Marriott news
    • Booking.com news
    • OTA News
    • UCP news
    • PMS news
  • The Columns
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 More
    • Largest Hotel Brands by Traffic
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
    • Airbnb news
    • AI News in Hospitality
    • Marriott news
    • Booking.com news
    • OTA News
    • UCP news
    • PMS news
  • The Columns
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 More
    • Largest Hotel Brands by Traffic
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles
  • About us

The Last Straw

  • 10minhotel
  • 16 May 2026
  • 2 minute read
Total
0
Shares
0
0
0

I was holding court in a self-consciously “edgy” cocktail bar recently, settling in for a few hours of conversation and what should have been effortless drinking. Instead, I found myself fascinated, and then horrified, by a ritual playing out before me. Every single glass that hit the table arrived with a plastic straw.

But this wasn’t just your standard, grab-a-handful-from-the-dispenser service. The waitress was standing there, meticulously snipping lengths off the plastic straws with a pair of scissors to ensure they perfectly matched the height of the specific vessel. A customized plastic bypass for a coupe; a shortened tube for a tumbler. It was a level of bespoke futility that truly boggles the mind.

At what point did the industry decide that adult humans had forgotten how to use a glass? Over the course of the evening, our table accumulated a small graveyard of plastic tubing, custom-cut to facilitate an act we are genetically designed to perform without assistance.

It’s an infantilizing practice. Last time I checked, evolution had equipped us with a fairly sophisticated apparatus for imbibing liquids. We have lips. We have a tongue. We possess the motor skills to tilt a vessel towards our face. Yet, we are presented with these engineered extraction devices as if we are toddlers in need of a sippy cup.

Economic, not just environmental, sustainability
Trending
Economic, not just environmental, sustainability

More importantly, it destroys the sensory experience. Glassware is designed for a reason. The rim of a glass is engineered to deliver liquid to specific parts of the palate and place your nose right in the action. A straw bypasses the nose entirely, chemically lobotomizing the drink by removing the olfactory component. You can’t smell the botanicals if you’re sucking them through a snipped-off tube from six inches away.

Unless you are physically incapacitated, you do not need a straw. It should be a utensil of last resort, on request only, not a mandatory, hand-tailored garnish.

Life is so tech. But drinking is strictly analog.

Mark Fancourt

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Previous Article

Hotels Invest in Gel-Infused Memory Foam Mattresses to Enhance Guest Sleep Experience and Increase Durability by 30%

  • George Seli
  • 15 May 2026
View Post
Next Article

Thesleff Group Launches MA/NA Mayfair in London, Featuring Japanese Cuisine and Contemporary Interiors

  • 10minhotel.com
  • 17 May 2026
View Post
You should like too
View Post
  • The Columns

Bricks & Mortar

  • 10minhotel
  • 6 June 2026
View Post
  • The Columns

Fake Advice

  • 10minhotel
  • 30 May 2026
View Post
  • The Columns

Google I/O, it changes OTA positions

  • 10minhotel.com
  • 28 May 2026
View Post
  • The Columns

Architects of Our Own Demise

  • 10minhotel
  • 23 May 2026
View Post
  • The Columns

The PMS Wars and AI

  • 10minhotel.com
  • 14 May 2026
View Post
  • The Columns

The Way We Were

  • 10minhotel
  • 9 May 2026
View Post
  • The Columns

Dumb and Dumber

  • 10minhotel
  • 2 May 2026
View Post
  • The Columns

Every Robot was Kung-Fu Fighting!

  • 10minhotel
  • 25 April 2026
Downloads
  • The Hotel Internet Is Controlled by a Handful of Brands

    View Post
  • The OTA Market, Finally Mapped

    View Post
Join our 300,000+ Readers!
Most Read
  • What Happens When One Developer Rebuilds an OTA with AI?
    • 10 June 2026
  • Mirai and STAAH integrate to drive a global strategic alliance
    • 9 June 2026
  • Influence Society Brings Hospitality Leaders Together for New York Summer Rooftop Mixer
    • 9 June 2026
  • Shiji releases 2026/27 Hotel Distribution Technology Chart: From Channels to Discoverability and “Bookable Everywhere”
    • 10 June 2026
  • KeyData launches acquisition intelligence platform to help U.S. short-term rental managers scale smarter
    • 9 June 2026
Sponsors
  • What AI is telling travelers about your hotel tonight. And you have no idea
  • SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality
  • Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility
Top News
  • Barcelona's Sagrada Família Nears Completion with Interiors Set for 2028 After Nearly 150 Years of Construction
    • 12 June 2026
  • Study Finds 90% of Hotels Invisible in AI Recommendations, 2,721 Unique Properties Repeatedly Featured Worldwide
    • 12 June 2026
  • World Cup 2026: Hotels in U.S., Mexico, and Canada Face Lower Than Expected Booking Surge Despite Price Hikes
    • 11 June 2026
  • Quore and VSR Collaborate to Streamline Hotel Operations with Voice-Powered AI Integration at Holiday Inn Resort Orlando
    • 11 June 2026
  • Simple Booking Launches MCP Connector Suite, Enabling AI Integration for 7,000 Properties in Over 75 Countries
    • 11 June 2026
Sponsored Posts
  • What AI is telling travelers about your hotel tonight. And you have no idea

    View Post
  • SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality

    View Post
  • Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility

    View Post
Contact informations

[email protected]

Advertise with us
Contact Tony to learn more: [email protected]
Press release
[email protected]
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • The Columns
  • Posts
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 More
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.