10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
    • Hotel Tech
    • Hotel Chains
    • Topics
    • OTAs
    • Airbnb news
    • AI in Hospitality News
    • Marriott news
    • Booking.com news
    • OTA News
    • UCP news
    • PMS news
  • The Columns
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 More
    • Largest Hotel Brands by Traffic
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
    • Hotel Tech
    • Hotel Chains
    • Topics
    • OTAs
    • Airbnb news
    • AI in Hospitality News
    • Marriott news
    • Booking.com news
    • OTA News
    • UCP news
    • PMS news
  • The Columns
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 More
    • Largest Hotel Brands by Traffic
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles
  • About us

Burnout as a Service (BaaS), or the Dictatorship of Efficiency

  • 10minhotel
  • 16 May 2026
  • 2 minute read
Total
0
Shares
0
0
0

There’s something almost Calvinist about the way Silicon Valley talks about productivity.

Every repetitive task must disappear. It must be automated. As if repetition itself were a software bug waiting to be fixed.

In this tragicomic worldview, human beings are supposed to exist in a permanent state of peak creativity, as though the brain were designed to spend twelve hours a day in brainstorming mode.

I was discussing this with a friend recently, and his take reminded me of something we all understood perfectly well before LinkedIn turned every manager into a warrior monk of performance:

The human brain occasionally needs to be bored.

It needs cognitively “empty” moments. Spaces where it can reorganize itself without pressure.

In much the same way that Rundtgåing av den transcendentale egenhetens støtte by Burzum works through the obsessive repetition of the same musical pattern until it becomes hypnotic, we too need repetitive activities to decompress the biological operating system running inside our heads.

A task can be monotonous without being alienating.

There is a world of difference between filling out a spreadsheet while listening to music, cooking dinner, organizing files, building slides, entering data…

…and spending eight hours at a corporate retreat with people enthusiastically using words like “synergy,” “framework,” and “alignment.”

British Airways Transfers NDC Infrastructure to Amadeus, Ending In-House Retailing After a Decade-long Effort
Trending
British Airways Transfers NDC Infrastructure to Amadeus, Ending In-House Retailing After a Decade-long Effort

And this is where AI risks becoming yet another toxic religion of efficiency.

Because if we automate everything repetitive and boring, we may end up leaving humans with only the emotionally intensive work: decision-making, forced creativity, constant cognitive pressure.

In other words: Burnout as a Service.

Perhaps the goal shouldn’t be to eliminate repetitive tasks.

Perhaps it should be to eliminate the spiritually deadening ones. The tasks that drain you rather than sustain you.

Because the defining violence of our era isn’t disciplinary.

It’s performance-driven.

And honestly, if my choice is between filling out an Excel spreadsheet while listening to Descendents or attending yet another workshop about corporate purpose…

I’ll choose Excel every single time.

See you next week,

SIMONE PUORTO

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Previous Article

The Last Straw

  • 10minhotel
  • 16 May 2026
View Post
Next Article

A Sad Story About the Children Who Drew Hotels

  • 10minhotel
  • 16 May 2026
View Post
You should like too
View Post
  • The Columns

Agentic is Booking Travel, But…

  • 10minhotel.com
  • 7 October 2026
View Post
  • The Columns

Blank Canvas

  • 10minhotel
  • 3 October 2026
View Post
  • The Columns

Sweet

  • 10minhotel
  • 26 September 2026
View Post
  • The Columns

Skim Me once….

  • 10minhotel
  • 19 September 2026
View Post
  • The Columns

Ontology for Hotels, what does it mean?

  • 10minhotel.com
  • 17 September 2026
View Post
  • The Columns

Melting Aircraft and other Aviation Mysteries

  • 10minhotel
  • 12 September 2026
View Post
  • The Columns

Let’s Double Global Tourism

  • 10minhotel.com
  • 10 September 2026
View Post
  • The Columns

jAIve Talkin’

  • 10minhotel
  • 5 September 2026
Downloads
  • The OTA Market, Finally Mapped

    View Post
  • The Hotel Internet Is Controlled by a Handful of Brands

    View Post
Join our 300,000+ Readers!
Most Read
  • Nearly half of short-term rental operators expect AI agents to help run their businesses within a year, Hostaway finds
    • 5 October 2026
  • Shiji spent a year testing AI on its own people before offering it to a single hotel
    • 5 October 2026
  • Italian hotel tech company Blastness accelerates international expansion with launch of BlastnessPay
    • 6 October 2026
  • PriceLabs Unveils Athena, an AI Revenue Analyst for Every Short-Term Rental Business
    • 5 October 2026
  • Influence Society: As AI Reshapes Hotel Marketing, Hotels Need Stronger Brands to Stay Visible and Be Chosen
    • 6 October 2026
Sponsors
  • Monitor your blind spots: Is AI getting your hotel right? 
  • Shiji spent a year testing AI on its own people before offering it to a single hotel
  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.
    The visibility game just got serious for hoteliers
Top News
  • German Hotel Investment Market Sees €600 Million in Transactions in H1 2026, Down from €1.1 Billion in 2025
    • 9 October 2026
  • Marriott's Nine-Year Alibaba Partnership Gives AI Agent Superior Booking Capabilities, Boosting Chinese Market Success
    • 9 October 2026
  • Gen Z and Trailing Millennials Redefine U.S. Travel Preferences, Influencing Hotel Strategies with Digital and Social Media Trends
    • 9 October 2026
  • Hybrid Events for Hotels and Venues: Add a Virtual Audience
    • 8 October 2026
  • Resolute Road Hospitality’s Gary Horton Details Its Owner-First Approach
    • 8 October 2026
Sponsored Posts
  • Monitor your blind spots: Is AI getting your hotel right? 

    View Post
  • Shiji spent a year testing AI on its own people before offering it to a single hotel

    View Post
  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.

    The visibility game just got serious for hoteliers

    View Post
Contact informations

[email protected]

Advertise with us
Contact Tony to learn more: [email protected]
Press release
[email protected]
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Most important news in hospitality
  • Latest news about Booking.com
  • Latest news about Marriott
  • Latest news about Hilton
  • Latest news about Airbnb
  • Largest Hotel Brands by Traffic
  • AI in Hospitality News
  • Expedia News Hub
  • Revenue Management
  • Property Management Systems (PMS) News
  • Latest news about Siteminder
  • OTA News for Hotels
  • Hotel Marketing News
  • Most read Articles
  • The Complete OTAs of the World List
  • The Hotel Brands of the World
  • Hotel Openings
  • Human Resources in Hospitality
  • Mergers & Acquisitions
  • Regulatory and Legal Affairs
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.

New

Booking and Expedia are just 2 of 192.

See the full map of hotel distribution.

See the 192 channels→
The OTA Database - 192 hotel distribution channels Free preview
New

There are 192 OTAs.

The complete map of hotel distribution.

Explore the database→

Free