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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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The Columns

127 posts

Expert columns and opinion from 10 Minutes News for Hoteliers: analysis and perspectives on the hospitality industry.

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  • 2 min

The Ontology of Hotel Booking (and Why Google UCP Won’t Fix It)

  • 10minhotel
  • 14 February 2026
I woke up this morning with a strange feeling — like I was witnessing yet another “end of something.” Not the end of the world, don’t worry. We’ve postponed that…
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  • 2 min

Ancillary

  • 10minhotel
  • 14 February 2026
I was at HEDNA the other week – the gathering of the distribution tribes – and one of the topics firmly on the table was ‘Ancillary’ revenue. Every time I…
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  • 2 min

Post-website. Post-app. Post-booking engine. Some are still “pre,” others already “post” — without ever having been anything at all.

  • 10minhotel
  • 7 February 2026
I read: “Accor leads hospitality innovation with the launch of its ALL Accor app in ChatGPT.” And for once, I actually agree with our French cousins. In my last book,…
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  • 2 min

Floating on the Amazon

  • 10minhotel
  • 7 February 2026
The other night in Miami, I found myself in a position that is one of the distinct privileges of a life in hospitality. I was assisting an old friend and…
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  • 1 min

Hospitality After UI: An Interface-Free Industry (and Out of Excuses?)

  • 10minhotel
  • 31 January 2026
The other day, chatting with my friend Andrzej Mateusz Wajda, we landed on something that only sounds obvious to those who haven’t quite grasped the present moment: UI is dying.…
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  • 2 min

Grand Theft Intellect

  • 10minhotel
  • 31 January 2026
There’s a profound misunderstanding in the modern world about what a professional actually is, and it’s enabling a new kind of crime. The investment of a career—the decades of hard-won…
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  • 2 min

AI, Musical Misfires, and the Maurizio Method (or Why the Algorithm Will Never Be Mr. Death)

  • 10minhotel
  • 24 January 2026
I was twelve years old, wearing a pair of torn Converse All Stars (because that’s what Dee Dee Ramone would’ve wanted), and every Saturday I’d hop on bus 105 to…
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  • 2 min

A King’s Ransom… but for what?

  • 10minhotel
  • 24 January 2026
I see Hyatt’s been making headlines for all the “right” reasons lately. Standing firm against the digital marauders, refusing to pay the ransom after their latest data skirmish. It sounds…
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  • 2 min

Stranger Things Hotels (or The Risk of Algorithmic Hospitality)

  • 10minhotel
  • 17 January 2026
I finally figured out why the Stranger Things finale felt so underwhelming. In a recent behind-the-scenes documentary, the Duffer Brothers were shown working with three ChatGPT tabs open. Next to…
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  • 2 min

Layers of Simplicity

  • 10minhotel
  • 17 January 2026
I’ve been wrestling with the idea of simplicity, and the conclusion I’ve come to is that creating it is a lot more complicated than it looks. Behold this elegant vision…
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