The Columns

Anyone who knows me knows I can’t stand binary thinking.Black/white. Human/machine. Intermediated/disintermediated. Jedi/Sith. Reality isn’t a semantic padel court with a net in the middle.(Actually, padel—along with reggaeton—is one of…

Sixty years. It’s a number that demands a bit of a pause, doesn’t it? As I prepare to head back to Berlin for the 60th anniversary of ITB, I find…

As a pre-teen, like many Italians, I went through a kind of secular rite of passage: a summer holiday in Romagna. I left with my best friend and that small…

I’ve been glued to the screen, watching the Winter Olympics unfold. It’s impossible not to feel that surge of genuine inspiration. As I watch these athletes hurtle down ice at…

I woke up this morning with a strange feeling — like I was witnessing yet another “end of something.” Not the end of the world, don’t worry. We’ve postponed that…

I was at HEDNA the other week – the gathering of the distribution tribes – and one of the topics firmly on the table was ‘Ancillary’ revenue. Every time I…

I read: “Accor leads hospitality innovation with the launch of its ALL Accor app in ChatGPT.” And for once, I actually agree with our French cousins. In my last book,…

The other night in Miami, I found myself in a position that is one of the distinct privileges of a life in hospitality. I was assisting an old friend and…

The other day, chatting with my friend Andrzej Mateusz Wajda, we landed on something that only sounds obvious to those who haven’t quite grasped the present moment: UI is dying.…

There’s a profound misunderstanding in the modern world about what a professional actually is, and it’s enabling a new kind of crime. The investment of a career—the decades of hard-won…