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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
    • Hotel Tech
    • Hotel Chains
    • Topics
    • Airbnb news
    • AI in Hospitality News
    • Marriott news
    • Booking.com news
    • OTA News
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  • The Columns
  • Posts
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    • Revenue Management
    • CSR and Sustainability
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    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
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    • 🇪🇸 Spain
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The Columns

138 posts

Expert columns and opinion from 10 Minutes News for Hoteliers: analysis and perspectives on the hospitality industry.

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  • 2 min

Layers of Simplicity

  • Mark Fancourt
  • 17 January 2026
I’ve been wrestling with the idea of simplicity, and the conclusion I’ve come to is that creating it is a lot more complicated than it looks. Behold this elegant vision…
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  • 2 min

Lost in Loyalty

  • Mark Fancourt
  • 10 January 2026
The other day, I saw some industry analysis suggesting that loyalty is about recognition. I had to suppress a laugh, mostly out of weary familiarity. The thing is, loyalty always…
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  • 2 min

Rage. An Oral Biography of Simone Puorto (or: My Bad Resolutions for 2026)

  • Simone-Puorto
  • 3 January 2026
Every year I start a journal.And every year I quit after three days. Brian Eno used to do the same, I think. Or maybe it was someone else. I can’t…
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  • 2 min

Quantum of Vulnerability

  • Mark Fancourt
  • 3 January 2026
The other day I spent time with a few of the truly serious humans in the world of networking and security last week. I always find discussions with these industry…
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  • 1 min

The Silence of Guests: Why AI Will Save (Not Kill) Reviews

  • Simone-Puorto
  • 27 December 2025
I’m often asked whether AI-assisted reviews are the latest semantic apocalypse for travel. I see it more modestly: they mark the end of a long-standing taboo — the one that…
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  • 2 min

2025: What the Columnist saw

  • Mark Fancourt
  • 27 December 2025
I was looking back at my 2025 travel stats—75,000 miles and a fair few gray hairs—and realized that our weekly chats have covered almost as much ground as my favorite…
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  • 3 min

Reasons to be Cheerful – 2025

  • Mark Fancourt
  • 20 December 2025
As the faithful know, my role for this particularly valuable industry news platform, is to critically appraise the state of industry. To challenge the status quo. To call out our…
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  • 2 min

Trenord, Kafka, and the UX of Railway Absurdity

  • Simone-Puorto
  • 20 December 2025
There’s a moment in The Trial when Josef K. realizes that the real nightmare isn’t the court itself—it’s the bureaucracy. Trenord took that insight and turned it into a user…
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  • 2 min

We Are Not Hoteliers. We Are Devo.

  • Mark Fancourt
  • 13 December 2025
This one has me jerkin’ back ‘n forth on the potential outcomes of a new frontier, a “Brave New World” for hospitality, as Aldous Huxley might have put it. I’ve…
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  • 1 min

The (sad) truth about commission-based web agencies (Part II of II)

  • Simone-Puorto
  • 13 December 2025
I’ve seen contracts set at 12%. TWELVE.For pushing a button, bidding on the hotel’s own name, and then never touching bids or copy again. If it weren’t real, it’d almost…
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