Clef Verte 2018–2025: How France turned an ecolabel into a market standard
📚 Clef Verte certified 603 establishments in France in 2018. By 2020, it increased to 643. Growth accelerated, reaching 1,077 in 2023. By 2026, 3,035 establishments were certified. Hotels led category growth, with 1,471 certified by 2025. Best Western aimed for 100% certification by 2026. Certification supports sustainability KPIs and aligns with corporate procurement. Clef Verte has evolved from a niche to a mainstream market requirement, enhancing credibility and supporting resource efficiency in hospitality.
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