CSR and Sustainability

🐟 Caruso's collaborates with Seafood Watch, OceanWise, and Smart Catch for sustainable seafood. They prioritize small, well-managed fisheries and aquaculture farms using low-impact methods. Massimo emphasizes traceability, ensuring seafood is ethically sourced, supporting small fishing communities, and maintaining ocean health. They focus on transparency in the supply chain to guarantee quality and sustainability, while supporting seafood producers committed to long-term ocean health, fairness to workers, and superior quality.

🏨 Bunks at Rode in Oslo, Norway, operated by the Anker Foundation, offers 2,600 student rooms at rents 30% below market rates, merging hospitality and social impact. Les Cabanes de l’Ours in Clos du Doubs, Switzerland, run by the Girardin family, features ten cabins with opening roofs, showcasing sustainable tourism. ibis Styles Madrid Centro Maravillas in Spain, redesigned by Dorotea Studio, integrates local culture and sustainability, earning Green Key 2025 certification.

💸 The Boca Raton, Florida, 2025—The Boca Raton launches the Boca Raton Foundation for Charitable Giving, led by CEO Daniel Hostettler. Associates nominate local charities for grants in food security, education, and women/children support. Contributions start in 2025, with grants awarded in Spring 2026. A cross-departmental committee reviews submissions in early 2026. This initiative enhances existing philanthropic efforts, funded by a portion of room nights.

🏨 1 Hotels launches Mission Membership, a loyalty program prioritizing environmental action and personalization over points. For each stay, 1% of spending goes to nonprofits: Natural Resources Defense Council, Oceanic Global, or Green Our Planet. A tree is planted for every new member. Exclusive benefits include room upgrades and destination experiences like mixology classes at 1 Hotel Seattle. Access via a web and mobile app. Also available at Baccarat and Treehouse Hotels.

💸 1 Hotels launched the Mission Membership, a novel loyalty program prioritizing personalization and environmental impact. For each stay, 1% of the qualifying spend supports nonprofits like NRDC, Oceanic Global, or Green Our Planet. Starting 2026, members gain access to Alo Wellness Club and discounts on Audi vehicles. The program supports 100,000 tree plantings in California. Members enjoy benefits like room upgrades and unique experiences at locations such as Copenhagen, South Beach, and Toronto.

🏨 Guido Fiorentino, president and CEO of Grand Hotel Excelsior Vittoria in Sorrento, received the Leading Legend Award 2025 from The Leading Hotels of the World at a gala in Bangkok. The hotel, established in 1834 and managed by the Fiorentino family for six generations, features 80 rooms and Michelin-starred dining. It supports culture and sustainability with multiple certifications. This award highlights its blend of tradition and innovation in luxury hospitality.

💰 In 2023, 79% of Americans expect companies to support charities. Share Our Strength's No Kid Hungry Campaign, raising $121 million last year, influences 85% of consumers to prefer supportive brands. CORE has granted over $5 million to families since 2004. Meals on Wheels delivers 251 million meals annually, targeting senior citizens. Alex’s Lemonade Stand Foundation raised $300 million for pediatric cancer research. Southern Smoke Foundation has raised $15 million since 2017. World Central Kitchen, led by chef José Andrés, provides global disaster relief meals.

🌎 19 years of exploration reveal the "Sustainability Removal Test": can sustainability practices be removed without business failure? Performative if yes, existential if no. Case study: CDV's refusal of commissions. Accepting them means losing partner trust, suspect recommendations, collapsing premium pricing, and business failure within a year. Sustainability must be structurally integral, not just an addition. How would your business model score on this test? #SustainableTourism #BusinessModel #CommunityBasedTourism

🏨 The Grand, York, joined the Accessible Hospitality Alliance in 2025, enhancing accessibility. Operating since 2010 in a Grade II listed building, it is York’s sole five-star property. Under GM Adam Dyke, it offers neurodiversity, deaf awareness training, and mental health support. Employing 265 staff from 27 nationalities, it boasts a 13.28% turnover rate, with 73% staying over a year. As York's exclusive Disability Confident Leader since 2022, it plans an accessible spa in 2026.