CSR and Sustainability

🏨 Bunks at Rode in Oslo, Norway, operated by the Anker Foundation, offers 2,600 student rooms at rents 30% below market rates, merging hospitality and social impact. Les Cabanes de l’Ours in Clos du Doubs, Switzerland, run by the Girardin family, features ten cabins with opening roofs, showcasing sustainable tourism. ibis Styles Madrid Centro Maravillas in Spain, redesigned by Dorotea Studio, integrates local culture and sustainability, earning Green Key 2025 certification.

🏨 1 Hotels launches Mission Membership, a loyalty program prioritizing environmental action and personalization over points. For each stay, 1% of spending goes to nonprofits: Natural Resources Defense Council, Oceanic Global, or Green Our Planet. A tree is planted for every new member. Exclusive benefits include room upgrades and destination experiences like mixology classes at 1 Hotel Seattle. Access via a web and mobile app. Also available at Baccarat and Treehouse Hotels.

🏨 Guido Fiorentino, president and CEO of Grand Hotel Excelsior Vittoria in Sorrento, received the Leading Legend Award 2025 from The Leading Hotels of the World at a gala in Bangkok. The hotel, established in 1834 and managed by the Fiorentino family for six generations, features 80 rooms and Michelin-starred dining. It supports culture and sustainability with multiple certifications. This award highlights its blend of tradition and innovation in luxury hospitality.

💰 In 2023, 79% of Americans expect companies to support charities. Share Our Strength's No Kid Hungry Campaign, raising $121 million last year, influences 85% of consumers to prefer supportive brands. CORE has granted over $5 million to families since 2004. Meals on Wheels delivers 251 million meals annually, targeting senior citizens. Alex’s Lemonade Stand Foundation raised $300 million for pediatric cancer research. Southern Smoke Foundation has raised $15 million since 2017. World Central Kitchen, led by chef José Andrés, provides global disaster relief meals.

🌎 19 years of exploration reveal the "Sustainability Removal Test": can sustainability practices be removed without business failure? Performative if yes, existential if no. Case study: CDV's refusal of commissions. Accepting them means losing partner trust, suspect recommendations, collapsing premium pricing, and business failure within a year. Sustainability must be structurally integral, not just an addition. How would your business model score on this test? #SustainableTourism #BusinessModel #CommunityBasedTourism

🏨 The Grand, York, joined the Accessible Hospitality Alliance in 2025, enhancing accessibility. Operating since 2010 in a Grade II listed building, it is York’s sole five-star property. Under GM Adam Dyke, it offers neurodiversity, deaf awareness training, and mental health support. Employing 265 staff from 27 nationalities, it boasts a 13.28% turnover rate, with 73% staying over a year. As York's exclusive Disability Confident Leader since 2022, it plans an accessible spa in 2026.

🍷 Hand Picked Hotels received AA Notable Wine List Awards for Rookery Hall Hotel and Spa in Cheshire and Rhinefield House Hotel in New Forest in 2025. They operate 21 properties across the UK and Channel Islands. Rookery Hall’s restaurant holds three AA Rosettes. Over the past year, 180 new wines were added, emphasizing sustainable producers. An internal wine school was launched for staff training. The collection includes selections from Villa Saletta, owned by Julia and Guy Hands.

🏨 Innside by Meliá Manchester completed refurbishment of 52 premium rooms, including City View rooms, Studio Suites, and eight Townhouse Suites, marking its 10th anniversary. The upgrades, focusing on design and sustainability, introduce bedside USB charging and smart TVs. With a commitment to local partnerships, like BlackJack Brewery, all rooms will be updated by Q1 2026. Garry Fortune emphasized enhancing comfort to create a "home away from home" for guests.