CSR and Sustainability

🎓 EHL Hospitality Business School partners with LVMH to launch an Executive Master in Sustainable Luxury, starting October 2025. A ten-month programme at EHL Lausanne campus, with an exclusive trip to LVMH companies, includes five modules, a six-month internship, and a final project. Aimed at EHL graduates and professionals with a Master's degree, the programme focuses on sustainability, innovation, and operational excellence in luxury retail and hospitality, offering career advancement within LVMH.

🏕 Trailborn opened its fifth hotel, Trailborn Grand Canyon, in Williams, Ariz. along Route 66 near Grand Canyon National Park. The redesigned hotel features 96 king and queen guest rooms with modern amenities, a saloon-style event space hosting up to 200 guests, and a restaurant. Outdoor amenities include a pool, hot tub, bocce court, and more. Miss Kitty's, a Southwest steakhouse and bar, will open later this spring. A portion of booking proceeds supports the Grand Canyon Conservancy's initiatives.

🏖️ TUI Group launches its 500th hotel, the TUI Magic Life Agadir, and aims to expand from 433 to 600 hotels. Located on Agadir's Atlantic coast with 300+ sunny days annually, the resort features 427 rooms, 3 restaurants, 4 bars, 3 pools, and offers sports and entertainment. Committed to sustainability, TUI implements eco-friendly technologies like a photovoltaic system. Moroccan authorities support the project, anticipating economic and tourism growth. TUI operates 11 hotels with 3,700+ rooms in Morocco, with the Agadir opening slated for 2027.

🏨 Starwood Hotels, under Barry Sternlicht’s leadership, celebrates its 10th anniversary by reverting to its original name and aims to continue global expansion with over 40 hotels across four continents. In 2025, openings include properties in Tokyo, Melbourne, and Copenhagen, with expansions in the Middle East and Southern Europe. 1 Hotels & Homes, since 2015, plans to open in Seattle (spring), Melbourne (mid-year), Copenhagen (summer), and Tokyo (autumn), and partners with the Arbor Day Foundation to plant 100,000 trees in Los Angeles. Baccarat Hotels eyes growth in Rome, Florence, Dubai, Riyadh, and the Maldives, despite delays. Treehouse Hotels schedules openings in Manchester and Silicon Valley (both spring 2025), with more to come in Riyadh, Miami, and Adelaide. Starwood aims for LEED or BREEAM certifications and prioritizes sustainability, having reduced 46,612 tonnes of CO2 and recycled 3.4 million pounds of materials by 2024. Despite only 13 hotels currently operating and facing postponements, Sternlicht remains optimistic about the group's future.

🏡 The Social Hub's expansion into Portugal starts with a 271-room hub in Porto's Bonjardim district, opening in spring 2025, featuring coworking spaces, a bar, rooftop pool, and 39 long-term apartments. A €60 million investment develops 11,200sqm in Porto, with plans for Lisbon. Florence's Social Hub Belfiore opens February 2025 with 550 rooms and an 80,000 sqm space including a 7,000 sqm park. Rome's Social Hub opens March 2025 with 392 rooms and a 24,000 sqm space with a 10,000 sqm park. The TSH Talent Foundation donates 1% of global revenue to social initiatives.

🏨 Solenne Ojea Devys, at the helm of OKKO Hotels since its founding in 2014, aims to align the business with strong values and a sustainable, responsible hotel model. The company's strategy focuses on consolidating existing practices, training 100% of employees, increasing soft mobility usage from 8% to 20% by 2025, and structuring a purchasing policy with CSR criteria, including partnerships with EcoVadis, B Corp, or mission-driven companies. Devys emphasizes carbon footprint reduction, food waste combat, and waste sorting. She also prioritizes sector-wide evolution through open sharing of actions and best practices. OKKO Hotels introduced the “A hotel for my parents” initiative, offering 200 free nights per year in each Paris hotel, totaling 1,000 nights, in partnership with Fondation Comyces pour l'Enfance. Devys encourages industry-wide participation in social commitment projects.

🌾 Kainoa Horcajo, founder and principal of Mo'olelo Group, discussed integrating culture into hospitality on March 1, 2025. The insights are aimed at benefiting businesses and the people they serve. The episode includes resources and music by Clay Bassford from Bespoke Sound: Music Identity Design for Hospitality Brands. The podcast is available on Hospitality Daily Podcast's website and Buzzsprout.

🏕 Armony Marival Resort & Spa Punta de Mita, part of Accor’s MGallery Hotel Collection, opens in Punta de Mita, Mexico, marking the brand's debut in the country. The luxury resort boasts 212 guest rooms, 56 suites with balconies and terraces overlooking the Pacific, and features biophilic design and Huichol-inspired decor. Six dining venues offer local cuisine, including Divum Restaurant with zero-kilometer fare. The spa provides seven treatment cabins and a Huichol shaman-led Pacific Ceremony. The resort supports the Pietro Rizzuto Foundation and Fundación de Corazón de Niña. MGallery Hotel Collection comprises over 120 boutique hotels globally.

☕ Starbucks is slashing 1,100 current support jobs and numerous unfilled positions, with notifications sent on Feb. 25. This is part of the "Back to Starbucks" initiative for operational efficiency and technological advancements in the partner and customer experience. CEO Brian Niccol announced the global support team restructuring, which includes 16,000 employees, on Feb. 24 but does not impact retail store personnel. North American VP+ leaders must now be present in Seattle or Toronto offices three days weekly.