CSR and Sustainability - 10 Minutes News for Hoteliers - Page 37

2 min

Starbucks to Cut 1,100 Support Jobs

☕ Starbucks is slashing 1,100 current support jobs and numerous unfilled positions, with notifications sent on Feb. 25. This is part of the "Back to Starbucks" initiative for operational efficiency and technological advancements in the partner and customer experience. CEO Brian Niccol announced the global support team restructuring, which includes 16,000 employees, on Feb. 24 but does not impact retail store personnel. North American VP+ leaders must now be present in Seattle or Toronto offices three days weekly.

3 min

Hilton Donates 20,000 Hotel Room Nights to Support People Impacted by Wildfires

🔴 Hilton and American Express donated 20,000 hotel room nights to families affected by recent LA wildfires, aiding over 5,000 adults and 2,000 children. The collaboration with 211 LA resulted in bookings at over 160 Hilton-branded California hotels, providing immediate shelter. The Beverly Hilton transformed meeting rooms into 'comfort zones' and organized pet-friendly areas, while Hilton Garden Inn LAX El Segundo sparked a local donation drive. Over the past five years, the companies have provided over 2 million rooms during crises.

EVPassport Partners with CBRE to Accelerate Delivery of EV Charging Infrastructure to Hospitality Properties in North America

💸 FuturePlus added 84 hotels to its IMPACT CERTIFIED ecosystem due to travelers' preferences for sustainable stays. Over three years, the platform has engaged in sustainability and ESG reporting, with the hospitality sector seeing 65% of consumers favor accommodations with recognized certificates. FuturePlus members use IMPACT CERTIFIED badges, signaling ongoing environmental and social progress. Partnered with Booking.com and Travalyst Compliance, FuturePlus contributes to ESG standardization. Clients have collectively set over 4,200 sustainability goals, achieving more than 2,700, with 84 certified hotels accomplishing 750 goals. TROO Hospitality joined FuturePlus in September 2022 for its TROO Impact strategy. Atlas Hotels, with 58 locations across the UK, has also embraced the FuturePlus platform for sustainability initiatives.

3 min

Shatterproof Raises $2.1 Million During Annual Event at ALIS 2025

💸 Amanda Hite was honored with the 2025 Shatterproof Hospitality Hero Award by Shatterproof, a nonprofit organization, during the Americas Lodging Investment Summit (ALIS) in Los Angeles, California. She became the first woman and seventh recipient of the award. Hospitality executives raised $2.1 million for Shatterproof at the event. The hospitality industry has donated over $9.6 million to Shatterproof since 2016. Hospitality brands are pledging to adopt Shatterproof’s Just Five program and support the annual Walks to End Addiction Stigma.

3 min

Akia Announces New Marketing Suite for Hotels and Vacation Rentals

🌎 FuturePlus has enrolled 84 IMPACT CERTIFIED hotels, with 750 sustainability goals achieved among them. Over three years, the platform facilitated over 4,200 sustainability ambitions, surpassing 2,700 targets. 65% of consumers prefer accommodations with trusted labels, and 67% support standardized hotel accreditations. FuturePlus collaborates with partners like Booking.com and Travalyst Compliance for ESG standardization in hospitality. TROO Hospitality began its sustainability journey with FuturePlus in September 2022, focusing on a strategy named TROO Impact. Atlas Hotels, managing 58 UK properties, leverages the FuturePlus platform for cohesive sustainability programs.

2 min

Scandic expands operations in Germany with new Berlin hotel

🏨 Scandic Hotels to open a new 214-room hotel in Berlin, set to launch in Q3 2026, increasing their total Berlin room count to 992 across three hotels. Located near Kurfürstendamm, offering meeting spaces, restaurant, bar, and wellness facilities post-renovation. The property will be Nordic Swan Ecolabel certified, reflecting Scandic’s sustainable hospitality practices. Scandic's partnership with AXA Investment Managers expands following a 2024 agreement for a Stuttgart hotel. Scandic to run nine hotels in Germany, totaling 2,849 rooms.

3 min

Maestro PMS Unveils 22025 Tech Roadmap

📑 FuturePlus added 84 hotels to its IMPACT CERTIFIED ecosystem, responding to travelers' sustainability concerns—70% feel overwhelmed booking sustainable stays. For three years, FuturePlus aids hospitality with environmental/social governance using technology, sustainability frameworks, and expert advice. A trusted badge, IMPACT CERTIFIED, guarantees hotels meet progressive environmental and social criteria. The platform supported TROO Hospitality's sustainability strategy since September 2022. Atlas Hotels, with 58 UK locations, benefits from FuturePlus for a unified, targeted sustainability program. FuturePlus clients set 4,200+ sustainability goals and achieved 2,700+, with 750 goals achieved among the 84 certified hotels.

Subway Partners with FreedomPay to Drive Payment Efficiency

🛏 Eradicating bed bugs in a 50-room hotel emits as much CO₂ as 229 one-way London-New York flights. A 50-room hotel undergoes one bed bug infestation annually, leading to the fumigation of five rooms and an annual full-property chemical treatment, resulting in 70.8 tons of CO₂ per year. Valpas CEO Martim Gois advocates for a non-toxic, digital solution to replace harmful chemicals. Valpas aims to expand its 'hospitality standard' to 2 million beds by 2030, following a €4m seed funding round led by Zenith VC.

Golden Corral’s Digital-First Strategy

🐛 Bed bug eradication in a 50-room hotel equals the CO₂ emissions of 229 one-way flights from London to New York, contributing 70.8 tons of CO₂ annually per hotel. Valpas, offering sustainable and bed bug-free stays, aims to expand its non-toxic, digital solution to 2 million beds by 2030, a 50x growth, following a successful 2024 and a €4m seed funding round led by Zenith VC. Traditional chemical fumigation harms biodiversity, affecting pollinators and only effectively reaching 5% of intended targets.

Radisson Collection expands with seven new openings in 2025

🏠 Radisson Collection to expand in 2025 with new hotels in Europe, Africa, and Asia following three openings in 2024. Properties to open include: Cour des Loges Lyon (Spring 2025, Lyon, France), Radisson Collection Hotel, Basilica Budapest (March 2025, Budapest, Hungary), Radisson Collection Hotel, Berlin (April 2025, Berlin, Germany), Radisson Collection Hotel, The National Brussels (Q2 2025, Brussels, Belgium), Radisson Collection Hotel, Lake Como (Q3 2025, Lake Como, Italy), and Lincoln Casablanca, A Radisson Collection Hotel (Q4 2025, Casablanca, Morocco). The brand also continues its "Taste of Heritage" culinary series expansion in 2025, offering authentic local culinary experiences.

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