CSR and Sustainability

🔔 Wyndham Hotels & Resorts partnered with Lafayette Square, aiming to provide up to $100 million in financing to diverse hoteliers. This initiative is part of Wyndham’s BOLD and Women Own the Room programs, which have already resulted in over 100 hotel deals, with more than 20 now open. Lafayette Square's strategy tackles the capital access issue, supporting credible hoteliers facing financing barriers. Galen Barrett of Wyndham and Abhay Patel of Lafayette Square emphasize the importance of inclusivity in hospitality ownership.

🏡 Ken and Pam Cruse, co-founders of Soul Community Planet - SCP Hotels, aim to redefine hospitality with a focus on sustainability, wellness, and community. SCP's regenerative hospitality model emphasizes a values-based approach and has developed into a social enterprise that prioritizes stakeholders, specifically customers, local communities, and the planet, over immediate profitability. They maintain a high direct booking rate of 65%, despite having only 10 hotels, attributed to customer satisfaction and word-of-mouth referrals.SCP aspires to a net promoter score (NPS) of 75, indicating a high level of guest satisfaction and advocacy. SCP's integrated structure owns the real estate, management, and brand, allowing for consistent values while adapting to the uniqueness of each market. SCP's first property was a vintage motel in Southern Colorado Springs, but they found more success with nature-based resorts and small town downtown boutique hotels. SCP was established in 2018, and the Cruses met in graduate school in Washington D.C., and both worked for Marriott International post-graduation. Ken's career in hospitality was influenced by his involvement in a basketball group at Marriott, which led to key opportunities, including the acquisition of the Renaissance brand. Pam's career shifted from Marriott to USA Today, enhancing her focus on marketing and consumer psychology. SCP's holistic hospitality concept ties in with the Global Wellness Institute's definition of wellness, including physical, mental, emotional, spiritual, social, and environmental dimensions

🏄 Bastian, a German national, established Waved in Panama in 2016 to provide English and surfing lessons along with swimming classes and public school infrastructure improvements. Waved's curriculum includes an eight-week compulsory Ocean Safety course, with a focus on literacy in English and Spanish. 90% of locals lack formal employment, and 25% live under extreme poverty. Aiming to start in 2025, Bastian is creating Econecta, a community tourism project in partnership with Fundes Centroamérica to support education and generate income, with an existing similar project in Mexico. Waved is unique in its transparency, being the only social purpose organization in Panama to publish quarterly reports.

🌳 Hotels integrating sustainability into marketing strategies enhance their appeal to eco-conscious consumers by showcasing energy-efficient lighting, water conservation, and waste reduction initiatives. They partner with local sustainable suppliers, share green initiatives via social media, and offer promotions for guests who engage in sustainable practices. Challenges include initial investments and resistance to change, but the long-term benefits are customer loyalty and a competitive edge.

🏥 Craig Poole, a three-time Hilton Connie Award winner and General Manager of the Year by the American Hotel and Lodging Association, leads the DoubleTree in Reading, Pennsylvania. Through "second chance hiring" and community engagement, his hotel thrives financially while serving as a community cornerstone. His approach has brought opportunities and pride to the city, exemplifying how hospitality can transform lives and neighborhoods. The story was featured on Nov. 5, 2024, showcasing how purposeful leadership in hospitality can create significant community impact.

🎓 Jyoti Chopra, MGM Resorts International's Chief People, Inclusion, and Sustainability Officer, appeared in a podcast episode released on Nov. 4, 2024. With a career beginning at the United Nations in New York and transitioning to the hospitality industry in Las Vegas, Chopra now leads MGM's human resources, inclusion, and environmental sustainability initiatives. Her unique journey offers insights into the human side of hospitality and leadership, emphasizing the importance of connecting with diverse individuals.

🎄 Hotel Indigo York offers a festive-themed room raising funds for SASH UK, a charity against youth homelessness. The room features warm lighting, a luxurious hot chocolate from Hotel Chocolat Velvetiser, and White Company’s Winter fragrance. Guests can donate through a 'giving tree'. Located in York, home to St. Nicholas Fair and Shambles Market, the hotel provides walking tours and The Chocolate Story experience. General Manager, Simon Grace, emphasizes the celebration of York's confectionary heritage and support for SASH. Bookings for the Christmas experience are now open. 📧partnerships@splendidhospitality.co.uk, ☎️01904 231333.

📍 Hilton London Bankside became the UK’s 2nd hotel to achieve Global Sustainable Tourism Council (GSTC) certification. This milestone is a recognition of the hotel's sustainable practices such as local community support, environmental initiatives like the 'Banana project' by Executive Chef Ollie Couillaud, and the installation of energy-saving light sensors. The certification results from a detailed audit by Viero. Nadeem Boghani, Vice Chairman at Splendid Hospitality Group, and Raoul De Souza, General Manager at Hilton London Bankside, express pride in this achievement, which reflects the hotel's commitment to environmental, social, and governance principles.

🎓 AHLA Foundation has distributed nearly $1 million in scholarships to 369 students across 88 colleges and universities. Since 1953, the Foundation has awarded over $16 million in academic scholarships. In addition to the academic program, over $30,000 was granted to 20+ freshmen as part of a pilot program involving Frederick Community College, Northampton Community College, and Valencia College. The initiative supports hospitality students and encourages enrollment in hospitality programs.