CSR and Sustainability

🍻 BrewDog, the first carbon negative beer company since 2020, decided to let its carbon negative claim lapse due to high carbon credit costs. CEO James Arrow cited the need to focus on reducing emissions within their operations. The market for carbon credits has become unsustainable with low-quality schemes. BrewDog plans to invest instead in its Lost Forest tree planting project. In December 2023, the ASA criticized BrewDog for not substantiating its beers' carbon negative credentials. Earlier, poor weather caused the loss of saplings in their Lost Forest project, despite a £1.2m grant from Scottish Forestry.

🏨 Finnish company Bob W partners with OCIM to launch a £120 million equity raise aiming to repurpose hotel and office buildings into 1,500-2,000 serviced apartments across key European markets, including Ireland, Spain, Portugal, Poland, and the U.K. The joint venture targets a gross development value of over £400 million for its initial pipeline, with the first apartments opening in 18 months. Bob W, a climate-neutral hospitality provider, operates in 20 European cities and has pledged to sustainability, with initiatives like sourcing second-hand furniture and using 100% renewable energy. The serviced apartment sector, worth £1.7 billion to the U.K. economy, is expanding due to trends like remote work and the resurgence of business travel.

🏨 Oliver Wyman's 2023 Leisure Travel Survey findings presented at Destination AI's keynote, showing Generative AI's influence on traveler behaviors. Sessions include automating hotel operations using AI (9:45 AM), enhancing guest experience (11:00 AM), AI in revenue management (11:35 AM), marketing innovations (1:30 PM), adoption by large chains (2:05 PM), guest safety/security (3:15 PM), and future AI trends (4:15 PM). Networking from 5:00 PM. The event focuses on AI's role in hospitality's evolution.

🌏 HBX Group, with 3,700+ employees in 170+ countries, presents its ESG strategy in its Sustainability Report. Plan includes over 75 actions, alignment with United Nations Global Compact, and a 3-year goal to comply with the European Corporate Sustainability Reporting Directive (CSRD) through 4,000+ KPIs. Sustainable Hotels Programme features 40,000+ certified properties, with a 10-fold increase to 5,000 hotels banning single-use plastics in a year. Employee-led initiatives, like the Think Big programme, have planted 12,000+ trees and contributed to 6 years of Carbon Neutral certification.

🌍 HBX Group, active in over 170 countries with 3,700+ employees, reveals its Sustainability Report and ESG strategy, unveiling a 3-year plan with 75+ ESG actions and joining the UN Global Compact. The firm's Sustainable Hotels Programme now includes 40,000+ certified properties, with a 900% increase in hotels adopting a no-single-use plastics policy, reaching 5,000 in just one year. The Think Big initiative in Quintana Roo, Mexico, assisted Mayan cooperatives in sustainability, contributing to over 12,000 trees planted globally and earning HBX Group Carbon Neutral certification for six consecutive years.

🛡 HBX Group, with over 3,700 employees in 170 countries, details its ESG plan with 75+ initiatives after a double materiality analysis and stakeholder consultation. They've joined the UN Global Compact and are aligning with the new European Corporate Sustainability Reporting Directive (CSRD), analyzing 4,000+ KPIs. Their Sustainable Hotels Programme includes 40,000+ certified properties and increased hotels with a no-single-use plastics policy from 500 to 5,000 in a year. The group's employees contributed to over 12,000 trees planted, and the company is Carbon Neutral certified for six years in Scopes 1 and 2 by Carbon Footprint LTD. Their Think Big volunteer program launched a pilot in Quintana Roo, Mexico, in early 2024, helping Mayan cooperatives with tourism and sustainability.

💸 HBX Group, with 3,700+ employees in 170+ countries, presents its ESG strategy with 75+ actions. Joined the United Nations Global Compact, aligns with the European Corporate Sustainability Reporting Directive (CSRD) identifying 4,000+ KPIs. Sustainable Hotels Programme includes 40,000+ properties, with a 10-fold increase in hotels adopting a no-single-use plastics policy. The Think Big programme in Quintana Roo, Mexico, engaged employees in sustainable tourism. Volunteer hours increased by 40%, contributing to the planting of 12,000+ trees and achieving Carbon Neutral certification by Carbon Footprint LTD for six years.

🍕 Lussmanns Sustainable Restaurant Group, backed by Luke Johnson, is opening two new locations in London and Woburn, with the Highgate restaurant marking their first opening since 2021. The London site, formerly Côte Brasserie on Highgate High Street, will launch in the following months, while the Woburn site, previously Loch Fyne on the Woburn Estate in Milton Keynes, is set for an October opening. The Highgate restaurant will feature 130 indoor covers plus 30 in a garden, offering sustainable seafood like MSC-certified fishcakes.

🏖 SH Hotels & Resorts announced the 2027 opening of 1 Hotel San Miguel de Allende in Mexico, featuring 97 hotel rooms, 48 residences with terraces, gardens, water bodies, local cuisine, spa, and event space. The adjacent 1 Homes will offer 3-5 bedroom residences with private rooftops and amenities. The project emphasizes sustainable luxury and cultural integration.