Hotel Openings

🏨 Sonesta International Hotels Corporation launched Americas Best Value Studios by Sonesta, an extended-stay brand extension of Americas Best Value Inn, in Newton, Massachusetts. The brand targets value-driven, long-term accommodations with amenities like kitchenettes and bi-weekly housekeeping. Pet-friendly facilities and morning coffee service are standard. The new brand aims to meet increasing demand in the extended stay segment, focusing on secondary and tertiary markets.

🏨 Indianapolis, October 2025: The Signia by Hilton Indianapolis hotel, set to be the city's tallest, is 62% complete and on track to open by fall 2026. Located in downtown Indianapolis, it features 800 rooms and nearly 100,000 square feet of meeting space, including Indiana's largest 50,000-square-foot ballroom. The $625 million project, funded by hotel revenue bonds, involves partners like AECOM Hunt and Ratio Design. The hotel will directly connect to the Indiana Convention Center and Lucas Oil Stadium.

🏨 DKN Hotels will manage and provide pre-opening advisory for a new TownePlace Suites by Marriott in Wildomar, California, scheduled to open in 2027. The 102-suite hotel, developed by American Redevelopment Solutions, LLC, will be part of Wildomar's Baxter Village Project, featuring a Kaiser Permanente medical office, 204 apartments, and 67 single-family homes. This will be Wildomar's first hotel, offering access to Temecula Valley Wine Country.

🏨 Hilton, headquartered in McLean, Virginia, launches its 25th brand, Outset Collection, as part of its Lifestyle portfolio. Launching with 60 hotels in development, Outset targets over 500 future locations in the U.S. and Canada. Bookings open in November, and hotels begin operations later in the year. In Q2 2025, one-third of Hilton's openings were conversions across 10 brands. This strategic expansion follows Hilton’s success with Curio and Tapestry Collections, emphasizing flexibility and unique identities.

📍 IHG Hotels and Resorts expands its voco brand in Southern Europe, adding nine new hotels with over 1,000 rooms in France, Italy, Portugal, Spain, and Türkiye. Recently opened locations include voco Antalya – Konyaaltı and voco Bilbao – City. Notable upcoming openings are Voco Parma in Italy and Voco The 7 – Lisbon in Portugal, both expected in the first half of 2026. The brand has 107 open hotels worldwide and 102 in the pipeline.

📍 **Wyndham Hotels & Resorts**, October 2025, Parsippany, New Jersey, launched Dazzler Select by Wyndham. The initiative targets over **16,000 independently owned economy hotels** in the U.S., aiming for **50 new openings in five years**. The first location is Magic Moment Resort & Kids Club in **Kissimmee, Florida**. The brand offers a flat monthly fee and access to Wyndham’s resources. **Millennials** and **Gen Z**, totaling **4.3 billion globally**, prioritize travel, averaging **five trips annually**.

🏨 Wyndham Hotels and Resorts has launched "Dazzler Select," a new franchise brand targeting independently owned hotels in the economy lifestyle segment. The first property, Magic Moment Resort and Kids Club in Kissimmee, Florida, joins this week. Entrepreneurs Ariel Tomat and Carina Radonich manage the hotel. Wyndham plans up to 50 openings in the next five years, focusing on strong guest ratings and limited operations. Franchisees benefit from flat monthly fees, free Wi-Fi, and 24-hour beverage stations.

🏨 In early 2028, COMO Hotels and Resorts will debut on Melbourne's St Kilda Road, marking their second Australian property. The project includes 102 hotel rooms and 54 residences, along with a COMO Shambhala wellness center. Designed by Kerry Hill Architects, the development will feature a restaurant, café, and bar. COMO operates 18 properties globally and enters Australia's east coast for the first time. The development is a collaboration with Orchard Piper and The Carter Group.

🏨 Sonesta International Hotels Corporation launches Americas Best Value Studios by Sonesta, an extended stay brand, in 2025. Each studio features a kitchenette, bi-weekly housekeeping, and mandatory laundry. Designed for secondary and tertiary markets, it offers value-driven accommodations with pet-friendly options. Franchisees can manage properties with limited staffing. Guests benefit from Sonesta Travel Pass loyalty points. This expansion addresses the rising demand for long-term stays at affordable prices.

🏨 Valor Hospitality Partners is expanding into Ohio with The Summit Hotel in Cincinnati, joining Marriott International as Le Méridien, marking the brand's city debut. The hotel, featuring 239 rooms, 32,600 square feet of event space, and 19 meeting rooms, is located in Madison Square, near downtown Cincinnati. Valor's CDO, Dwayne Marshall, highlights the area’s residential and commercial growth. AT Hospitality’s VP Gaurav Sindhi emphasizes the partnership's commitment to exceptional guest experiences.